BLOGGING
CREATE CONTENT DRIVING VALUE TO YOUR CLIENTS AND CUSTOMERS
We're not talking about a casual journal that you update whenever you feel like it. 57% of marketers report that they acquired customers specifically through blogging, displaying the revenue-generating potential of the practice. By writing content of interest to your audience, you have the opportunity to create customers that stick by you long after that first purchase.
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INDUSTRY ANALYSIS
Early on, we assess your entire business operation and that of your competitors. ????
- Understand the goods and services provided by your business.
- Ascertain the key wants and needs of customers.
- Discern the key functional areas of importance to the industry.
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KEYWORD RESEARCH & TOPIC IDENTIFICATION
KEYWORD RESEARCH & TOPIC IDENTIFICATION
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This is a critical stage where we identify the topics of relevance to your target market.
- The topics customers seek information on through search engines are located.
- These insights are combined with our knowledge about the industry at large.
- We set out the topics around which the blog posts will be written.
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BLOG WRITING & PUBLISHING
The set of planned topics are fleshed out and written.
- Utilise the general practices set out by the industry.
- Incorporate a unique tone and template for your business' posts.
- The posts are drafted, revised, published, and distributed across platforms to maximise their potential reach and engagement.
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CONTENT EVALUATION
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We evaluate the performance of the published blog posts using in-depth data and analytics.
- The data tied to individual posts and blog categories is reviewed.
- The reach and engagement of blog shares on social media is analysed.
- Finally, depending on the performance of the blogging strategy, the process is revised, enhanced, and repeated for better engagement.