Business Strategy, Business::Advertising, Food And Beverage

CloudKitchens: How a Virtual Restaurant Model Is Reshaping Dining

The way Australians and global diners enjoy food has shifted quickly over the past ...

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Brand Awareness, Customer Engagement, Digital Marketing, Food And Beverage, Marketing Strategy, Marketing Trends

The Soda, The Saber, And The Story: Coca-Cola’s Personalization Win

It all started with a flickering movie reel and a bunch of Star Wars ...

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Brand Awareness, Customer Engagement, Food And Beverage, Influencer Marketing, Marketing Strategy, Marketing Trends

Why Everyone’s Talking About Olipop’s Soda Stories

There’s something about soda that used to feel… simple. Not just the taste, but ...

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B2C marketing, Content Marketing, Food And Beverage, Marketing Strategy, Marketing Trends, Social Media

Sonic’s Pickle Trend Moment Was Absurd—and It Was Perfect

There’s something oddly thrilling about watching pickles rain from the sky. Not CGI. Not ...

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Customer Engagement, Food And Beverage, Influencer Marketing, Marketing Strategy, Marketing Trends, Social Media

Why User-Generated Content Is The Future And Powerade Just Proved It

Let’s talk about Powerade, but not in the usual way. Forget sidelines and athletes ...

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Brand Awareness, Content Marketing, Customer Engagement, Food And Beverage, Marketing Strategy, Marketing Trends

KFC’s “Comeback Era” proves how brands can grow through bold, honest rebranding

KFC has been around for what feels like forever. Everyone knows the red bucket, ...

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