ChatGPT prompts

A couple of decades ago AI tools seemed like something out of Star Trek that only Captain Jean-Luc Picard and his crew had the privilege of accessing. However, today there’s no need for imagination. For the first time in history, AI tools are now available for just about anyone who wants to use them—including content creators. 

When you think about AI-powered apps and platforms that are on a content creators’ go-to list, ChatGPT was the first to make a mark. Even though the industry has seen more new entrants, ChatGPT remains the gold standard and what content creators turn to the most when they need to churn out good content, fast.

While the information is there for the taking, people are still struggling to find the right content that matches what they need and that’s where ChatGPT prompts can be a lifesaver!

It’s not just about typing in a topic or command and then waiting for ChatGPT to generate a response. Believe it or not, it involves a lot more than that. Unless you ask the right questions in the right way, you’re likely to waste hours and hours waiting for it to give you the answer you need.

As you keep reading we’ll take you through some of the nuances that you’re probably missing, preventing ChatGPT from giving you the answers you want. But if you’re asking yourself why ChatGPT prompts are so important, then it may be wise for us to start there. So grab a coffee and let’s go!

An effective prompt can be magic—when structured properly

ChatGPT has a lot of potential—whether you want to use it to write content or give you the information that you need to make important decisions. It acts as our primary connection to the AI software that guides it to understand our intentions and generate content based on our requirements.

Most of the time when ChatGPT spews out irrelevant content, we assume that there’s something wrong with the model, but in reality, we’re asking the wrong questions or using incomplete prompts, leaving ChatGPT to fill in the gaps and generate a response that it thinks is accurate.

If you haven’t figured it out yet, it’s all about the prompts! So take a sip of that coffee and let’s keep moving.

  1. Start with some killer content ideas

To thrive in any industry, your content needs to be fresh and relevant. For businesses that operate in distinct industries, you need to speak to the audience’s preferences and convey the unique dynamics of the industry.

A clear prompt can help you find ideas that are relevant to your industry and come up with concepts that your audience finds intriguing because this is what will keep them coming back for more.

Example prompt:Come up with ideas for a blog article focused on trends in the fashion industry & consumer preferences”

Here are some of the answers that ChatGPT generated. The topics cover a range of areas and also give you ideas on what to cover. Plus, you could even turn it into a series of blogs if more than one idea caught your eye!

  1. It’s all about the headlines

Headlines create stories. It’s the first impression your audience is going to have about whether your content is worth their time. If you’ve got an uninspiring or boring headline then your audience is going to keep on scrolling.

While the headline needs to be punchy, it also needs to speak to the essence of your industry’s nuances. A good ChatGPT prompt can help you set yourself apart with compelling headlines that capture the attention of your audience and encapsulate the importance of what you’re talking about.

Example prompt: “Come up with 5 persuasive headlines for an article about DEI in the tech industry”

Here are a few headlines that ChatGPT generated to get you started. It helps you cover different areas in D&I and may even suggest topics that expand how you view the topic and subject.

  1. Don’t forget social media!

When you’re talking about creating content you can’t overlook social media for the simple fact that it’s a direct link between you and your audience. Concise and compelling posts are what’s going to help you grab your audience’s attention and show them what exactly makes you different from everyone else.

Social media is all about articulating your ideas succinctly and vividly, immediately engaging people and stopping them in their tracks to check out your content in a sea of generic content that doesn’t add value.

Example prompt: “Compose posts for Facebook to promote waterproof cameras in the hospitality industry and emphasise some of their top features”

Here’s what we got. Aside from covering all the areas that were prompted, ChatGPT understands the platform and the tone in which the content needs to be generated. Even if you’re just looking for some inspiration, the right prompt can point you in the right direction. 

  1. Reach out with a savvy email

When it comes to digital communication email outreach is at the top of the food chain. Crafting an email isn’t quite like any other content. It needs to be courteous, clear, and contextually relevant to get the response you want.

The right prompt can help you deliver the right message to an industry-specific audience while also aligning your message with the desired response from the recipient.

Example prompt: “Draft a 100-word email template to drive attendance for a music festival with a CTA to increase sign-ups”

Here’s what our ChatGPT prompts generated. Again, it covers all the relevant points we’ve laid out and makes it more focused on the result which is getting more sign-ups. It also adds a sense of urgency to your email and prompts recipients to take immediate action.

ChatGPT prompts: Unleashing the power of content creation

Content is the MVP of the digital marketing space and any help that content creators can get should be welcomed with open arms. While some prefer to use ChatGPT to generate their content, others use it for inspiration or to gather information that may otherwise take them a long time to find. The difference between getting the response you want and a response that doesn’t is the right ChatGPT prompts.
By following the best practices in ChatGPT prompts, you’re giving yourself a better chance of succeeding at generating powerful content as part of a marketing strategy that resonates with your audience.