EVENTS
ISN'T EVERYTHING BETTER IN PERSON?
You don't have to hide behind an email, a Google ad, or a social media post. Get in front of your audience with a variety of event marketing opportunities, communicating your message clearly to your stakeholders. With face-to-face interactions, you'll know exactly where your audience stands with you.
WHAT DO WE DO AT EVENTS?
The goal isn't just to create awareness by showing up at a forum, conference, or summit. We look to generate results through a few key avenues.
- Networking
- Speaking opportunities
- Sponsorships
HOW DO WE MEASURE THEIR SUCCESS?
We're not looking to spend on event marketing to make nothing in return. There has to be an ROI.
- At the very minimum, an event has to break even, allowing you to make up the costs incurred.
- Through the 3 avenues we mentioned, we look to generate new leads and customers, expanding your potential revenue pool based on the customer profiles we researched.
The events we research and target change depending on the size of your business, your industry, and the types of products you sell. What works for a B2B won't necessarily be great for a B2C. What works for a software company and what works for a hardware manufacturer will be two very different things. We understand this and work accordingly, knowing that there isn't a one-size-fits-all approach.