Have you been looking for an updated review of Leadpages vs. Clickfunnels? Thinking about what you need to use, stepping into 2020? 

While it’s a rather daunting task pitting these two powerful applications against each other, I figured it’s high time to dive into the pros and cons of each, especially now, at the dusk of 2019. 

Some of you might already be using either Leadpages or Clickfunnels. If you’re new to what they are and are looking for ways to make your marketing and sales activities easier, however, this post will give you a clear understanding of how each tool works and what each tool does best, before discussing what you should be using in 2020.

What is Leadpages?

In short, Leadpages is an online landing page tool that helps you generate leads online via emails, text messages and social media platforms. The application provides you with a host of templates to choose from, which you can customise by dragging and dropping elements like texts, images, buttons, widgets, opt-in boxes and more to create stunning landing pages that convert. 

Its templates are also mobile-friendly, making your job of ensuring that your web and mobile landing pages look and work identically, much easier. Leadpages offers integration with various software, CRM platforms, email and webinar platforms, and with ESPs (Email Service Providers), increasing your scope to do more with your landing pages and capture leads for further nurturing. 

Leadpages also provides you with an A/B testing option to set up opt-in forms and landing pages and see which versions work best for you. It also generates analytics that let you know how your landing pages, as well as your Facebook, Instagram, and Google ads, are performing.

What’s great about this tool is that it doesn’t require you to have any knowledge of coding or design. Since Leadpages integrates with websites through plugins, you can hook this up to your website without a problem.

Leadpages has other built-in features including: 

  • Leadboxes: These are custom pop-up forms that you can display directly on your landing page or by providing a link to a button on the landing page to create a conversion-boosting, two-step opt-in.

  • Leadlinks: This allows you to sign up existing subscribers to an offer such as a webinar or a sublist in just one click.

  • Leaddigits: Allows your leads to opt-in to your email list or webinar through their phone via automated text messages.

What’s great about Leadpages?

Leadpages offers you two types of subscription plans – monthly and annual, and these two plans are also categorised into three packages – standard, pro, and advanced. Just as the prices differ from one plan to the other, the features available in each package also differs. 

Leadpages has also introduced two new packages called ‘Start’ for monthly and annual subscriptions, which are the most affordable options available, and are solely for those who need to create an entire website with code-free customisations. Whichever package you choose, you are given a 14-day free trial, which you can try out before you decide whether you want to continue with the paid version.

This tool is certainly useful in terms of helping you increase your conversion rate and to capture leads. Among the features you can look forward to, hosting webinars, making content upgrades automatically, collecting email subscribers via texts, and building sales landing pages are a few that have worked well for me. 

Contrary to popular belief, Leadpages is not just a landing page building tool.

What is Clickfunnels?

Clickfunnels is an all-in-one marketing software that enables you to create conversion-optimised pages to use in your sales funnels. Using this application, you can automate the entire sales process, giving you greater control over every stage of the buying journey.

Clickfunnels is the perfect solution for any business looking to take control of their marketing, especially for startups that don’t have the capital for developers, designers or a tech team. Though it was primarily designed to create a complete sales funnel for online businesses, it has upgraded its platform to an all-in-one solution where you can get everything done in one place.

You can run an email or text marketing service, create landing pages, create web pages of a distinctly professional quality, create entire websites, and host web pages on their server. Funnel creation is also similar to landing page creation in Leadpages, with drag-and-drop functionality to make changes as you see fit.

Similar to Leadpages, Clickfunnels also doesn’t require you to have any knowledge of coding or design and integrates with WordPress through a plugin as well, allowing you to display your funnel pages on your website. 

Just like Leadpages, Clickfunnels also gives you the option to run A/B testing on your pages to check whether the elements you’ve chosen work or not. You can also track your conversions and understand how well your email campaigns have performed. 

Clickfunnels’ other features include:

  • A custom domain, which is offered if you don’t have a registered domain or you want to use a different sub-domain to host all your Clickfunnel pages.
  • Ability to share a marketing funnel you’ve created to convert leads or to use it as teaching material.
  • Built-in email autoresponder to guide leads down the sales funnel.
  • Ability to segment your email subscribers based on demographics, behaviour or where they are in the sales funnel.
  • Ability to build an affiliate programme to empower others to promote your products.
  • Offer automatic lead magnets to build your email list with prospective customers. 
  • A host of email integrations are also supported by Clickfunnels.

What’s great about Clickfunnels?

Clickfunnels offers you two types of subscription plans – startup and enterprise, for which you pay monthly. The features that are available in the enterprise plan are more advanced compared to what’s offered in the startup plan. 

With Clickfunnels, it’s easy to create a marketing and sales funnel from the ground up because all the core elements needed for a functional sales funnel are available on the application. It’s both time-saving and cost-effective to use Clickfunnels than using traditional online funneling because it simplifies sales and marketing funnels for all types of businesses.

It has a variety of pre-built sales funnels, which can be chosen and edited to match any business requirement. All of these pre-built templates are tested and proven to work. Its interface is user-friendly and you can easily integrate animation, clocks, videos, and other elements and do A/B testing to see what works best for you.

Based on my experience, this tool makes funnel-creation an easier, hassle-free experience for any entrepreneur or marketing and sales professionals. You don’t need to study any manuals or resources to reap any of its benefits. 

Leadpages vs. Clickfunnels: Which is the ultimate winner?

Now that I’ve listed the most important features of both tools, the question that remains is, which tool is better?

In my opinion, Leadpages vs. Clickfunnels is not a battle that can be won with a decisive or clear victory. As I’ve demonstrated, both tools are pretty good at what they do. While they both share certain features, there are also clear differences in what they offer their customers. 

If you compare Leadpages vs. Clickfunnels in terms of price, Leadpages is the clear winner.

That being said, if you consider the features Clickfunnels offers its users, it seems fair game to have a more expensive subscription fee. On the other hand, for a new startup or a beginner, Leadpages is a more budget-friendly way of increasing leads and conversion rates.

When comparing Leadpages vs. Clickfunnels in terms of growth, you can genuinely say that both tools have come a long way since they first entered the market. Both have added new features, upgrades, and have also fixed certain defects to make the user experience easier and more enjoyable.

Between Leadpages vs. Clickfunnels, the features that are most useful will depend on your specific needs. 

So, which tool should you choose?

Are you looking to increase your leads and conversion rate by creating simple and effective landing pages? Or are you more interested in increasing your conversion rate and leads by creating a series of effective sales funnels?

Without needing coding or design knowledge and having the option of integrating your landing pages and sales funnels on your website and social media pages, both Leadpages and Clickfunnels provide you with seamless user experience. This much is true. 

Ultimately, I recommend that you choose the tool that best caters to your requirements, fits into your budget, and the one that makes you most excited about its features and functionalities. At the end of the day, that’s what makes you the best judge in the battle between Leadpages vs. Clickfunnels.