Kinhub

How we helped an online employee health and wellbeing

platform grow social media following

User acquisition & retention

An online health and wellbeing platform that offers employees personalised support, insights on a range of topics, regular online events and free downloadable resources.

KinHub Logo

Region

UK

Industry

B2B

Target Audience

HR, DEI, and corporate wellbeing professionals

Started

Feb 2023

Challenges

  • Kinhub struggled to attract participants to its online events and wanted to increase its engagement rates
  • Despite having a strong social media presence, Kinhub wanted to grow its online following and reach
  • Kinhub desired a larger and more diverse audience to promote its services and upcoming events

Solutions

  • Designed ad campaigns tailored to Kinhub’s target customer personas to generate high-quality leads
  • Produced engaging content for Kinhub’s core audience on LinkedIn to enhance its online presence and influence
  • Implemented various strategies such as creating lead magnets and sending nurturing emails to connect with prospective clients

Hype Services used

Ad Campaigns

Zoom and Email Marketing

Content Creation

Web Development

Growth

Customers served! 0 % Event Attendance
Customers served! 0 % Resource Downloads
Customers served! 0 x   Audience Growth

Highlights & Insights

Kinhub
  • Drove online event attendance through the use of LinkedIn Ads, Zoom and email marketing, We used LinkedIn ads, Zoom, and email marketing 
  • Researched, drafted, and designed downloadable assets, blogs, and other resources to expand their resources with industry expertise
  • Increased the number of online resource downloads through social media marketing and targeted ads
  • Offered web development services to accommodate their rebranding efforts
  • Drafted, designed, and posted weekly content on their social media profiles to engage more industry professionals
  • Doubled the number of LinkedIn followers in just over four months 
1,087 users
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1,320 users
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1,789 users
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1,909 users
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2,005 users
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  • Over a period of 5 months, we were able to increase the number of resource downloads by 4166%
3 downloads
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5 downloads
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8 downloads
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10 downloads
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34 downloads
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128 downloads
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Current Progress

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