Influencer Marketing, Social Media

Life after TikTok: Exploring the potential aftermath of banning TikTok in the U.S. and alternative platforms

Ever heard of the Flip the Switch Challenge or the Plank Challenge? You might ...

 Read More

Marketing Strategy, Marketing Trends

From Yankee to Yorker: How ICC plans to spread cricket fever in the U.S. ahead of the 2024 T20 World Cup

There’s no doubt that the United States has a passion for professional sports like ...

 Read More

Marketing Strategy

Lessons from Netflix’s Drive to Survive: How F1’s marketing strategy helped them cross the finish line

‘The suspense and surprise are handled as if it were a Hitchcock thriller,’ writes ...

 Read More

Technology

How Apple Vision Pro is reshaping brand experiences with the help of VR advertising

In 2016, a Simpsons episode titled ‘Friends and Family’ aired where everyone’s favourite Springfield ...

 Read More