B2C marketing, Brand Awareness, Digital Marketing, Marketing, Marketing Strategy, Social Media

From Obscurity to Relevance: JCPenney’s Social-First Marketing Revolution

Not long ago, people were writing off JCPenney. This once-iconic department store, the quintessential ...

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Brand Awareness, Business::Advertising, Marketing, Marketing Strategy, Marketing Trends, Social Media, Technology

Elon Musk’s Political Influence: A Masterclass in Power, Risk, and Business

Elon Musk has never been one to color inside the lines. Whether he’s launching ...

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B2C marketing, Brand Awareness, Content Marketing, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Social Media

e.l.f.’s Genius Social Media Campaign Marketing Strategy—And Why It Works

e.l.f. Cosmetics just did it again. If there’s one beauty brand that consistently dominates ...

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B2C marketing, Brand Awareness, Business::Advertising, Digital Marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends, Social Media

How first-time Super Bowl advertisers can turn a 30-second spot into long-term success

Super Bowl Sunday. The biggest stage for brands with deep pockets and even bigger ...

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Customer Engagement, Healthcare, Influencer Marketing, Marketing, Marketing Strategy, Social Media

WeWard’s Secret to Success in Health and Wellness Apps? Gamification and a Tennis Icon

There’s a new name making waves in health and wellness apps, and it’s not ...

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B2C marketing, Brand Awareness, Customer Engagement, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends, Social Media

Chipotle’s new commercial: How the fast-casual giant hacked Super Bowl marketing

The Super Bowl isn’t just a game—it’s the marketing Olympics. Brands shell out millions ...

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