Brand Awareness, Content Marketing, Customer Engagement, Marketing, Marketing Strategy

DraftKings’ new gaming campaign shows how to market with purpose and fun

The campaign that sings — literallyIf you’ve ever been in a room full of ...

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Business::Advertising, Digital Marketing, E-commerce, Marketing, Marketing Strategy

Wonder bets on retail media networks with Tastemade acquisition

There’s something powerful about seeing a brand step outside its comfort zone and absolutely ...

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B2C marketing, Brand Awareness, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy

PepsiCo’s $1.95B Poppi Deal: A turning point for Prebiotic Soda Brand

The rise of the bubbly underdogLet’s rewind for a second. Just a few years ...

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B2C marketing, Brand Awareness, Business::Advertising, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Sports Marketing

How Coca-Cola Zero sugar nailed March Madness with smart drinks advertising

College basketball takes over the airwaves every March. If you know how to take ...

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B2C marketing, Brand Awareness, Content Marketing, Marketing, Marketing Strategy

How icy hot turned muscle relief into a movement

Let’s be real — most of us know Icy Hot as the thing you ...

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B2C marketing, Brand Awareness, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Hostess is rising from the shelf: A story of brand revitalization done right

There’s something undeniably nostalgic about Hostess. For many of us, those soft, golden Twinkies ...

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