Keep Updated About Digital Marketing Trends

Let’s talk about a brand that completely flipped the script on traditional marketing. Picture Dunkin’—a name synonymous with your morning coffee run, that familiar pink and orange logo, and, of

Ari Vivekanandarajah

February 13, 2025

Rare Beauty’s ‘Every Side of You’ Campaign Proves Purpose-Driven Marketing Wins

Rare Beauty isn’t just launching a campaign—it’s changing the way beauty brands communicate. Their first global campaign, Every Side of You, isn’t another glossy, airbrushed ad designed to sell an

Ari Vivekanandarajah

February 12, 2025

How McDonald’s McValue campaign featuring John Cena delivers marketing gold

When you think of McDonald’s value meals, the first thing that probably comes to mind is affordability—quick, easy meals that don’t break the bank. But McDonald’s decided to take things

Ari Vivekanandarajah

February 12, 2025

How Mug Root Beer’s DNA test campaign proves niche humor can drive big results

Let’s be real—root beer doesn’t usually scream “trendsetter.” But Mug Root Beer has managed to turn itself into a pop culture phenomenon, leaning into internet humor and its quirky bulldog

Ari Vivekanandarajah

February 12, 2025

How Tide and Marvel’s collaboration shows the power of creative marketing

When you think about Tide, your mind probably goes to laundry pods, spotless whites, or tackling tough stains—not superheroes. But then, Tide hooked up with Marvel Studios to create a

Ari Vivekanandarajah

February 12, 2025

Marketing to social media users in 2025: How brands can stay relevant in a fast-changing world

Let’s be honest—2025 feels like uncharted territory for marketers. Social media, the space where brands have long thrived, is evolving at lightning speed. Add in some plot twists like the

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Blogs

Dunkin’s Marketing Magic: How Their ‘Cinematic Universe’ Redefined Brand Loyalty

How McDonald’s McValue campaign featuring John Cena delivers marketing gold

How Mug Root Beer’s DNA test campaign proves niche humor can drive big results

How Tide and Marvel’s collaboration shows the power of creative marketing

Marketing to social media users in 2025: How brands can stay relevant in a fast-changing world