Keep Updated About Digital Marketing Trends

Undeniably, AI is changing the face of marketing. For companies desperately trying to keep up with the endless feeds and scrolling of Gen Z, the allure of automation is intoxicating.

Ari Vivekanandarajah

February 5, 2025

Heineken’s 0.0 campaign: Reshaping drinking culture, one sip at a time

Let’s talk about something that’s probably happened to all of us. You’re out with friends, flipping through the drink menu, and you think, “I don’t really want to drink tonight.”

Ari Vivekanandarajah

February 3, 2025

The Ultimate Guide to Meta Ad Targeting and Creative Specifications: A Comprehensive Resource for Digital Marketers

The ability to effectively target audiences and create compelling advertisements is something that needs to be in the back pocket of every digital marketer. Meta has established itself as a

Ari Vivekanandarajah

January 30, 2025

Learn Korean or Get Eaten: How Duolingo Made Us LOL and Learn

Scrolling through TikTok and suddenly seeing Duolingo’s green owl, Duo, dressed as one of Netflix’s infamous “Squid Game” pink guards is not your typical ad moment. It’s hilarious, a little

Ari Vivekanandarajah

January 30, 2025

How WPP and UMG turned music into a marketing power move

Let’s talk about one of the most interesting collaborations that changed the game in the marketing world: a collaboration by WPP—a huge agency network—and Universal Music Group, or UMG in

Ari Vivekanandarajah

January 30, 2025

J. Crew 2.0: How one marketer is making it the ‘IT’ brand again

Let’s talk about glow-ups—not the TikTok kind, but the kind where a beloved yet slightly faded brand finds its way back into the spotlight. That’s exactly the story unfolding at

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Blogs

How American Eagle embraces AI without losing its authenticity

Heineken’s 0.0 campaign: Reshaping drinking culture, one sip at a time

The Ultimate Guide to Meta Ad Targeting and Creative Specifications: A Comprehensive Resource for Digital Marketers

Learn Korean or Get Eaten: How Duolingo Made Us LOL and Learn

How WPP and UMG turned music into a marketing power move

J. Crew 2.0: How one marketer is making it the ‘IT’ brand again