Keep Updated About Digital Marketing Trends

Scrolling through your favorite streaming service, an ad appears. But it’s not the kind you skip past without a second thought. This one feels different—simple, yet polished. It catches your

Ari Vivekanandarajah

January 13, 2025

Pickles and ketchup? Heinz made it make sense

What do you get when you combine ketchup, pickles, and a little bit of marketing genius? Heinz Pickle Ketchup’s U.S. rollout is here to answer that question with its “You

Ari Vivekanandarajah

January 13, 2025

PepsiCo’s secret to winning Gen Z? Just let creators cook

What happens when you stop selling and start sharing? PepsiCo answered that question with FLVR, its TikTok-native food channel that’s all about re-sparking the joy of cooking. In just six

Ari Vivekanandarajah

January 13, 2025

Not your grandma’s nightcap: Grand Marnier goes next-level

Grand Marnier is shaking things up, literally and figuratively, by teaming up with Grammy-winning artist Future. This unexpected pairing is part of their “Remix Your Legacy, Make It Grand” campaign—a

Ari Vivekanandarajah

January 13, 2025

Jolt is back—And it’s better, bolder, buzzier

Jolt Cola is back. And honestly, it’s not just a drink anymore—it’s a whole vibe. If you grew up in the 80s or 90s, you probably remember Jolt as the

Ari Vivekanandarajah

January 13, 2025

How JBL cracked the college code and became a Gen Z favorite

College life has always been a unique melting pot of cultures, passions, and new beginnings. For brands, it’s also a prime opportunity to make an impression on a group of

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Blogs

How AI-powered CTV advertising is reshaping marketing — and what brands can learn

Pickles and ketchup? Heinz made it make sense

PepsiCo’s secret to winning Gen Z? Just let creators cook

Not your grandma’s nightcap: Grand Marnier goes next-level

Jolt is back—And it’s better, bolder, buzzier

How JBL cracked the college code and became a Gen Z favorite