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The quiet shift that speaks volumesIf you’ve ever walked past a toddler belting out a nursery rhyme in the grocery store, chances are CoComelon had something to do with it.

Ari Vivekanandarajah

April 29, 2025

Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

The comeback of something greaterThere’s something about legacy brands that makes us stop scrolling. Maybe it’s the nostalgia. Maybe it’s trust. Maybe it’s that feeling of “they’ve been through it

Ari Vivekanandarajah

April 28, 2025

Mentos turned a fizzy experiment into a full-circle brand comeback

If you were around in the ‘90s, chances are the Mentos jingle is somewhere deep in your brain, ready to resurface at the slightest prompt. It was quirky, catchy, and

Ari Vivekanandarajah

April 25, 2025

The unexpected rise of two delivery apps and the future of retail media integration

A few years ago, if someone mentioned Uber or Instacart in a marketing meeting, it was probably about delivery speed or gig economy logistics. Today, those same names are causing

Ari Vivekanandarajah

April 24, 2025

Brewing a brand story: How Garage Beer built more than just a buzz

There’s beer, and then there’s Garage Beer. And if you’ve been paying any attention to the way they’ve been showing up online lately, you’ll know this isn’t your typical light

Ari Vivekanandarajah

April 23, 2025

Burger King poaches Applebee’s CMO to build on modernization plan

How Burger King sparked a comebackA few years ago, Burger King felt like it was fading into the background. The crown was still there, the Whopper was still on the

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Blogs

Kids entertainment brand CoComelon lends a hand in first brand campaign

Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

Mentos turned a fizzy experiment into a full-circle brand comeback

The unexpected rise of two delivery apps and the future of retail media integration

Brewing a brand story: How Garage Beer built more than just a buzz

Burger King poaches Applebee’s CMO to build on modernization plan