Keep Updated About Digital Marketing Trends

The holiday season has always been the ultimate battleground for brands. A time when businesses pour endless resources into flashy campaigns in a desperate bid to capture consumer attention. Yet,

Ari Vivekanandarajah

March 26, 2025

Chipotle Metaverse Marketing Just Set a New Standard—Here’s How

Marketing is evolving at breakneck speed. The dominance of traditional TV ads is fading, replaced by brands that embrace digital innovation and meet consumers where they already are. Chipotle is

Ari Vivekanandarajah

March 26, 2025

IHOP’s Secret Recipe for Cultural Relevance (Hint: It’s More Than Pancakes)

Some brands chase trends. Others create them. Right now, IHOP is proving it knows the difference. If you’ve ever scrolled through social media and cringed at brands trying too hard

Ari Vivekanandarajah

March 25, 2025

How the Honda Passport Campaign Turns a Car Ad Into an Adventure

Marketing is a tricky thing. You can throw millions into high-production ads, but if they don’t spark something real—excitement, nostalgia, connection—they disappear faster than a YouTube pre-roll. Honda, though, is

Ari Vivekanandarajah

March 25, 2025

Elon Musk’s Political Influence: A Masterclass in Power, Risk, and Business

Elon Musk has never been one to color inside the lines. Whether he’s launching rockets into space, making electric cars desirable, or turning a throwaway tweet into a stock-moving event,

Ari Vivekanandarajah

March 24, 2025

The Maker’s Mark Campaign Proves That Passion Still Sells

There’s something fascinating about watching someone go to extreme lengths for their craft. Think about the baker who wakes up at 3 AM to perfect their croissants or the artist

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Blogs

From Side Strategy to Main Event: The Rise of Retail Media Advertising

Chipotle Metaverse Marketing Just Set a New Standard—Here’s How

IHOP’s Secret Recipe for Cultural Relevance (Hint: It’s More Than Pancakes)

How the Honda Passport Campaign Turns a Car Ad Into an Adventure

The Maker’s Mark Campaign Proves That Passion Still Sells