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When you think of the world’s most iconic sportswear brands, Nike is always at the top of the list. With its relentless drive for innovation, it’s a company that has

Ari Vivekanandarajah

March 18, 2025

Mastercard Partnership: Turning Lady Gaga’s Fans into Creators of ‘Mayhem’

When Mastercard teamed up with Lady Gaga to promote her latest album Mayhem, they didn’t just release another flashy ad or promotion. They flipped the marketing script entirely, creating a

Ari Vivekanandarajah

March 18, 2025

Bliss’ Brilliant Comeback: Why Millennial Products Are the Secret to Their Success

Bliss, a skincare brand that made waves in the late ’90s, is having a marketing renaissance—but it’s not for Gen Z. Instead, the beauty brand is leaning hard into its

Ari Vivekanandarajah

March 17, 2025

The Shamrock Shake is Back: Why the Return of McDonald’s Iconic Shake Feels Like a Warm Hug from the ’70s

It’s not every day a fast-food giant resurrects a forgotten character from the ‘70s and has the internet buzzing. But when McDonald’s announced the return of Uncle O’Grimacey, fans weren’t

Ari Vivekanandarajah

March 17, 2025

The Starbucks Super Bowl Ad Play: Winning Without Playing the Game

Some brands drop millions for a 30-second Super Bowl ad, hoping for a viral moment that justifies the jaw-dropping price tag. Starbucks? They played a different game—and they played it

Ari Vivekanandarajah

March 14, 2025

Nostalgia as a strategy: The Coca-Cola marketing campaign takes us back to the ice cream truck

Coca-Cola did it again. They’ve taken a simple product launch—introducing an orange cream soda flavor—and turned it into a full-blown cultural phenomenon. But this isn’t just about a new flavor

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Blogs

Nike Women’s Activewear Just Got a Major Upgrade—Thanks to Skims

Mastercard Partnership: Turning Lady Gaga’s Fans into Creators of ‘Mayhem’

Bliss’ Brilliant Comeback: Why Millennial Products Are the Secret to Their Success

The Shamrock Shake is Back: Why the Return of McDonald’s Iconic Shake Feels Like a Warm Hug from the ’70s

The Starbucks Super Bowl Ad Play: Winning Without Playing the Game

Nostalgia as a strategy: The Coca-Cola marketing campaign takes us back to the ice cream truck