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May 1, 2024

Slam Dunk Partnership: PepsiCo’s Starry Takes Over the NBA All-Star Game With Ingenious Sports Marketing

Lemon-lime-flavored soda is a category that’s been on the up and up since 2019. So when PepsiCo announced the launch of Starry, a crisp and refreshing soda, consumers with a

Ari Vivekanandarajah

April 22, 2024

Oops to Aha!: Dove’s AI Marketing Wisdom and Avoiding Common AI Blunders

If you think about some of the most conceptually successful marketing campaigns to emerge over the last couple of decades, the Dove Real Beauty campaign would be on any marketer’s

Ari Vivekanandarajah

April 12, 2024

The ’Coca-Cola x Marvel: The Heroes’ campaign: A blueprint for partnership marketing

What happens when two of the world’s mightiest brands assemble for a partnership marketing campaign? That’s what we’re going to take a closer look at with the ’Coca-Cola x Marvel:

Ari Vivekanandarajah

April 9, 2024

Laugh or cringe? Analyzing the hits and misses of April Fools’ Day marketing campaigns

Every year as April 1st approaches, people around the world rev up their engines to unleash some of the most creative and outlandish pranks for a few laughs. If you’ve

Ari Vivekanandarajah

April 2, 2024

Beyond the Patty: Unwrapping The $1 Million Burger King Whopper Campaign

When Burger King rolled out its iconic ‘Have it Your Way’ slogan in 1974, the jingle that accompanied it promised consumers, ‘Special orders don’t upset us, all we ask is

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Blogs

Slam Dunk Partnership: PepsiCo’s Starry Takes Over the NBA All-Star Game With Ingenious Sports Marketing

Oops to Aha!: Dove’s AI Marketing Wisdom and Avoiding Common AI Blunders

The ’Coca-Cola x Marvel: The Heroes’ campaign: A blueprint for partnership marketing

Laugh or cringe? Analyzing the hits and misses of April Fools’ Day marketing campaigns

Beyond the Patty: Unwrapping The $1 Million Burger King Whopper Campaign

Life after TikTok: Exploring the potential aftermath of banning TikTok in the U.S. and alternative platforms