May 16, 2024

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Online Marketing, Social Media

Taking a stand on social issues on social media? Consider these tips for a successful campaign

Many brands are getting involved in social issues and the idea that it’s something reserved for the ...

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May 13, 2024

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Marketing, Marketing Strategy

Taste the Rainbow, Live the Dream: Analyzing Skittles Littles’ Impactful Contest Marketing Strategy

If you’re a New Yorker or know anything about the Big Apple, then you’re well aware that ...

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April 22, 2024

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Artificial Intelligence, Marketing

Oops to Aha!: Dove’s AI Marketing Wisdom and Avoiding Common AI Blunders

If you think about some of the most conceptually successful marketing campaigns to emerge over the last ...

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