Keep Updated About Digital Marketing Trends

The Super Bowl isn’t just a game—it’s the marketing Olympics. Brands shell out millions for ad spots, hoping to capture the attention of millions of viewers in a single moment.

Ari Vivekanandarajah

March 3, 2025

Beyond the pitch: What brands can learn from the MLS marketing strategy

Marketing isn’t just about throwing ads into the void and hoping someone cares. It’s about storytelling, grabbing attention in a sea of content, and—most importantly—making people feel something.That’s exactly what

Ari Vivekanandarajah

February 28, 2025

Chili’s Marketing Strategy: The Secret Sauce Behind Its Comeback

Sometimes, all it takes is a subtle shift—a new approach, a fresh idea—to revive a business. Just ask Chili’s. After battling dips in foot traffic, the casual dining chain made

Ari Vivekanandarajah

February 27, 2025

Clif Bar Sponsorship: The Brand Playbook We Can All Learn From

Some brands simply sell products. Others, like Clif Bar, sell a feeling—a movement, a way of life. Beyond the protein bars, the latest Clif Bar Sponsorship initiative and its accompanying

Ari Vivekanandarajah

February 26, 2025

Heinz mustard commercial: Proof that great branding starts with culture

There are marketing ideas that make you nod in approval, and then there are ideas that make you stop mid-scroll, grin, and think, Well, that was genius. The Heinz Mustard

Ari Vivekanandarajah

February 25, 2025

Generative AI in Marketing: From Hype to Reality

Over the past few years, AI has been marketed as the next big thing in marketing. Brands rushed to slap “AI-powered” labels on everything, promising smarter ads, more engaging content,

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Blogs

Chipotle’s new commercial: How the fast-casual giant hacked Super Bowl marketing

Beyond the pitch: What brands can learn from the MLS marketing strategy

Chili’s Marketing Strategy: The Secret Sauce Behind Its Comeback

Clif Bar Sponsorship: The Brand Playbook We Can All Learn From

Heinz mustard commercial: Proof that great branding starts with culture

Generative AI in Marketing: From Hype to Reality