Keep Updated About Digital Marketing Trends

Let’s be real—if you’ve been in digital marketing for any length of time, you’ve felt the relentless pace of change. And if there’s one company that’s setting the tempo, it’s

Ari Vivekanandarajah

February 21, 2025

How to master brand building in 2025: Lessons from J.M. Smucker’s playbook

Imagine standing at a crossroads. One path is familiar—tried-and-true branding strategies that have worked for decades. The other? A whirlwind of evolving platforms, shifting consumer expectations, and AI-driven insights. Brands

Ari Vivekanandarajah

February 21, 2025

Uber Marketing Strategy: The unexpected media giant shaking up digital marketing

It started with a ride. A tap on the app, a car pulling up, and a seamless journey from point A to B. That was Uber’s core identity—until it wasn’t.

Ari Vivekanandarajah

February 20, 2025

How the “other hand” campaign puts Cheetos ahead in the marketing game

What’s the first thing that comes to mind when you think of Cheetos? If your answer isn’t Chester Cheetah, it’s probably the unmistakable orange dust—lovingly dubbed “Cheetle”—that stubbornly clings to

Ari Vivekanandarajah

February 20, 2025

Sociable: How Meta’s ads strategy shifts with looser moderation rules

If you’ve spent any time in digital advertising, you know Meta is the undisputed champion of scale. With billions of daily active users across Facebook and Instagram, it’s the kind

Ari Vivekanandarajah

February 19, 2025

Dogfish Head’s “Quitter’s Day” Campaign Shows the Power of Social-First Marketing

When January rolls around, we all know the drill. Gym memberships skyrocket, grocery carts overflow with leafy greens, and everyone suddenly becomes a wellness guru. But then, the second Friday

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Blogs

The AI Revolution in Digital Ads: How Facebook Advertising AI is Reshaping Marketing

How to master brand building in 2025: Lessons from J.M. Smucker’s playbook

Uber Marketing Strategy: The unexpected media giant shaking up digital marketing

How the “other hand” campaign puts Cheetos ahead in the marketing game

Sociable: How Meta’s ads strategy shifts with looser moderation rules

Dogfish Head’s “Quitter’s Day” Campaign Shows the Power of Social-First Marketing