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College basketball takes over the airwaves every March. If you know how to take advantage of the rivalries, buzzer beaters, and rollercoaster of emotions, it’s a marketing goldmine. Coca-Cola Zero

Ari Vivekanandarajah

April 8, 2025

How icy hot turned muscle relief into a movement

Let’s be real — most of us know Icy Hot as the thing you grab when your back’s sore from doing too much too fast. Maybe you’ve seen it sitting

Ari Vivekanandarajah

April 8, 2025

The quiet revolution behind Unilever’s content machine

Over the years, marketing has evolved from glossy billboards and 30-second TV spots into something far more dynamic—and let’s be honest, more demanding. Brands are under pressure to create content

Ari Vivekanandarajah

April 7, 2025

What Gen Alpha Shopping Habits Teach Us About the New Trends in Consumer Behavior

A new generation, a new influenceNot too long ago, the idea of a 10-year-old shaping their family’s major purchases—like what car to buy or which skincare brand to trust—would’ve sounded

Ari Vivekanandarajah

April 7, 2025

Hostess is rising from the shelf: A story of brand revitalization done right

There’s something undeniably nostalgic about Hostess. For many of us, those soft, golden Twinkies or the powdered Donettes bring back memories of packed school lunches and gas station snack runs.

Ari Vivekanandarajah

April 4, 2025

From Razors to Rituals: How Billie is Changing the Women’s Grooming Products Game

Marketing that feels human is a rare thing to find these days. That’s why, when a brand like Billie enters the scene and completely flips the script on beauty advertising,

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Blogs

How Coca-Cola Zero sugar nailed March Madness with smart drinks advertising

How icy hot turned muscle relief into a movement

The quiet revolution behind Unilever’s content machine

What Gen Alpha Shopping Habits Teach Us About the New Trends in Consumer Behavior

Hostess is rising from the shelf: A story of brand revitalization done right

From Razors to Rituals: How Billie is Changing the Women’s Grooming Products Game