Digital Marketing

What is big data and how is it changing the future of digital marketing?

The importance of data can’t be overstated in its part in revealing patterns, trends, ...

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Digital Marketing

What can we learn from Airbnb’s digital marketing strategies?

Founded in 2008, Airbnb has completely disrupted the traditional hospitality industry within a relatively ...

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Digital Marketing

Lessons from leading software companies on nailing digital marketing campaigns

Companies that are in the same space can offer great insights into how you ...

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Digital Marketing, Marketing, Sales

The small business guide to building a successful SEO strategy

Every business can benefit from SEO or search engine optimisation.  SEO is a method ...

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Digital Marketing

Facebook’s new Pages experience and what it means for your business

For marketers and advertisers who grew up without the internet, Facebook has proved to ...

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B2B marketing, B2C marketing, Digital Marketing, E-commerce, Marketing Strategy, Online Marketing

Social proof: How to use it in your marketing to boost conversions

Just before the pandemic, my husband and I used to go out to dinner, ...

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