Business::Advertising, Digital Marketing, E-commerce, Marketing, Marketing Strategy

Wonder bets on retail media networks with Tastemade acquisition

There’s something powerful about seeing a brand step outside its comfort zone and absolutely ...

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B2C marketing, Brand Awareness, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy

PepsiCo’s $1.95B Poppi Deal: A turning point for Prebiotic Soda Brand

The rise of the bubbly underdogLet’s rewind for a second. Just a few years ...

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Artificial Intelligence, B2C marketing, Content Marketing, Digital Marketing, Marketing, Technology

The quiet revolution behind Unilever’s content machine

Over the years, marketing has evolved from glossy billboards and 30-second TV spots into ...

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B2C marketing, Brand Awareness, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Hostess is rising from the shelf: A story of brand revitalization done right

There’s something undeniably nostalgic about Hostess. For many of us, those soft, golden Twinkies ...

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B2C marketing, Brand Awareness, Customer Engagement, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy

McDonald’s Is Blurring the Line Between Fast Food and Video Game Marketing Campaigns

When you think of McDonald’s, you probably picture golden fries, Happy Meals, and the ...

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B2C marketing, Brand Awareness, Digital Marketing, Marketing, Marketing Strategy, Social Media

From Obscurity to Relevance: JCPenney’s Social-First Marketing Revolution

Not long ago, people were writing off JCPenney. This once-iconic department store, the quintessential ...

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