The power of loss aversion in marketing
The other day, I was reading an article about a guy who had to choose between saving his wife and saving his unborn child.
Continue reading >All posts in "General marketing"
Marketing philosophy—the Baader-Meinhof phenomenon and its impact on marketing
If any of my family members or close friends are making Anzac biscuits, they always make it a point to call me. Why? Because
Continue reading >How to improve Google Ads: The key characteristics of a high Quality Score
Sometime last week, I realised that I was running low on sanitizer. Instead of heading to the closest Coles, I decided
Continue reading >Reciprocity in marketing: How to apply this principle
Do you remember the first time you moved into your neighbourhood? I remember one of my neighbours coming in and introducing
Continue reading >Priming: A powerful yet invisible tool for online marketing
Have you ever played the game ‘Family feud’? It’s quite simple. All you’re supposed to do is come
Continue reading >Why content marketing is going to be hot in a post-COVID world
Hey man, Nike is offering a FREE subscription to its Training Club app!!!! This was a text I received recently from
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