The power of loss aversion in marketing
The other day, I was reading an article about a guy who had to choose between saving his wife and saving his unborn child.
Continue reading >All posts in "Email Marketing"
What does the Gmail automatic unsubscribe mean to marketers
I don’t know about you but I’m sure parents can relate when I say that once you have kids, nothing around the house
Continue reading >Why your bank needs a digital lead generation strategy
In marketing, digital lead generation is the process of stimulating and capturing customer interest in your products and
Continue reading >Point of Sales marketing: How Electronic Point of Sales systems can be used as a marketing tool
As someone who’s probably been to numerous restaurants and retail outlets in their lifetime, you’ve probably noticed
Continue reading >SendGrid for Marketing and Transactional Emails
As any marketer can attest, email marketing is a powerful strategy that retains a prime spot in any executive’s arsenal. Not
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