Business::Advertising, Digital Marketing, E-commerce, Marketing, Marketing Strategy

Wonder bets on retail media networks with Tastemade acquisition

There’s something powerful about seeing a brand step outside its comfort zone and absolutely ...

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B2C marketing, Brand Awareness, Business::Advertising, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Sports Marketing

How Coca-Cola Zero sugar nailed March Madness with smart drinks advertising

College basketball takes over the airwaves every March. If you know how to take ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Not Just a Soda: How Sprite Chill Became a Symbol of Swagger

It’s not every day that a limited-time offering (LTO) turns into a permanent fixture—especially ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Marketing, Marketing Strategy, Marketing Trends

Gap’s Spring Campaign Blends ‘90s Cool with Modern Marketing Genius

Some brands seize the moment. Then there’s Gap—an expert in making the moment feel ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Customer Engagement, Influencer Marketing, Marketing, Marketing Strategy

Laugh, Share, Buy: How a Comedic Campaign Made Popcorn Iconic

There’s something about a good laugh that lingers. It’s the kind of thing that ...

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Business::Advertising, Data Privacy, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Technology

The Future of Marketing is Built on Secure Data Sharing—Adobe Knows It

Marketing in today’s digital landscape isn’t what it used to be. The golden era ...

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