Business Strategy, Business::Advertising, Digital Marketing, E-commerce, General marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends, Online Marketing, Paid Promotion, Sales, Social Media, Uncategorized

What the Skittles Super Bowl Commercial Teaches Brands About Experiential Marketing

Every year, Super Bowl advertising grows louder, bigger, and more expensive. Brands fight for ...

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Business Strategy, Business::Advertising, Digital Marketing, E-commerce, General marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends, Online Marketing, Paid Promotion, Sales, Social Media

The Nike “Why Do It?” Campaign Revival: Revitalising Iconic Brand Slogans for Modern Audiences

Nike has never been a brand that simply reacts to culture. It actively shapes ...

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Brand Awareness, Business Strategy, Digital Marketing, General marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends, Online Marketing, Paid Promotion

Modelo campaign: Celebrating 100 years by honoring community

A century of beer and community When a brand hits 100 years, it’s not ...

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Brand Awareness, Business Strategy, Digital Marketing, General marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends, Online Marketing, Paid Promotion

How YouTube’s big bet on creators is shaping the future of marketing

Setting the stage Not too long ago, brands and creators lived in separate worlds. ...

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Brand Awareness, Business Strategy, Digital Marketing, General marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends, Online Marketing, Paid Promotion

How General Mills is proving that smart advertising spending can reignite growth

A tough market, but a clear strategy General Mills has had a rough stretch, ...

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Brand Awareness, Business Strategy, Digital Marketing, General marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends, Online Marketing, Paid Promotion

How Depop’s bold marketing strategy is reshaping secondhand fashion

The power of knowing your people When it comes to the world of secondhand ...

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