TV advertisements have proven to increase website traffic for some. | Mediaphotos via Getty Images

TV ads might not seem like the most modern move in today’s world of endless streaming and digital-first marketing. But here’s the thing—TV advertising still works. In fact, it’s doing more than just holding its ground; it’s proving to be a powerful tool for brands, especially for those trying it for the first time. These 30-second spots aren’t just grabbing attention; they’re driving web traffic and turning casual viewers into curious customers.

So, what is the magic behind TV’s success, and how can brands—new and old—harness that staying power? Let’s unpack why TV ads remain so effective and what lessons you can take from them.

Why TV ads still matter

Now, imagine an ad while you are lazying on the couch with your remote control. It’s probably a sweet story of a family car or an amazing ad of the newest technology that could be anything. And you are addicted without you even realizing it. TV ads are just better because they hold a viewer’s attention in ways that a split-second Instagram post can’t.

TV ads are more than just noise between shows. They’re big, bold, and built to make an impression. That’s why brands are still spending billions on them, even with all the talk about digital this and AI that. The latest research backs this up: first-time TV advertisers have seen spikes in website traffic, proving that TV isn’t just about brand awareness—it’s about driving action.

How TV drives results

Here’s where things get interesting. For brands dipping their toes into TV for the first time, the impact can be almost immediate:

  • A traffic boost: On average, brands saw a 12% increase in website traffic during their first month on TV. And it didn’t stop there—traffic kept growing, with monthly visitors jumping 20% compared to pre-TV levels.
  • Scaling with investment: The more brands invested, the bigger the payoff. Companies spending $10 million or more saw a 36% jump in traffic during their launch month and sustained growth of over 42% in the months that followed.
  • DTC brands crushing it: Direct-to-consumer brands were the real MVPs here, pulling in an average of 622,000 additional monthly visitors while their ads ran.
TV advertising drives website traffic | Marketing Dive

These results prove one thing: when done right, TV ads don’t just generate buzz—they drive measurable, meaningful results.

Why first-timers are leaning into TV

If you’re wondering why so many first-time advertisers are diving into TV, the answer is simple: it works.

For many brands, especially direct-to-consumer startups, TV offers something digital can’t—a chance to tell a bigger story. It’s not just about clicks and conversions; it’s about creating a moment. And for first-timers, that moment can be the catalyst for long-term growth.

Moreover, commercials on TV have some staying power. Whereas on social media, the posts just whizz by in an instant; on TV, they hang around a bit. You have a recipe for success when you combine it with the ability to track outcomes, such as web traffic and Google searches.

What entrepreneurs and brands can learn from TV advertising

Now, you might be thinking, “That’s cool, but my marketing budget doesn’t have room for a national TV spot.” Fair. But the lessons from TV advertising can still apply to businesses of all sizes. Here’s how:

1. Invest in storytelling

TV ads work because they’re about more than just selling—they’re about connecting. Whether you’re running a global campaign or a local business, focus on telling a story that resonates with your audience.

2. Know your audience

The most successful TV campaigns are laser-focused on who they’re speaking to. Do the same with your marketing. More importantly, understand the needs of your target audience, wants, habits, and appeal to the same.

3. Measure your results

The key takeaway with TV advertising is to make sure you’re tracking the results. Be it website traffic, engagement, or sales, measure the outcome of your efforts so that you can refine and improve over time.

4. Think big, even on a budget

You don’t need a million-dollar budget to create a memorable campaign. Get creative with your resources—sometimes the simplest ideas are the most powerful.

Why TV is more than “just” advertising

At its core, TV advertising is about making an impact. It’s about taking your message and amplifying it in a way that feels big, bold, and unforgettable.

The numbers are clear: for first-time advertisers, TV isn’t just a risk worth taking—it’s a smart investment. From increased traffic to boosted brand awareness, those 30-second spots can completely change a brand’s trajectory.

What’s your big moment?

TV advertising might feel like an old-school move, but it’s still delivering results in ways that digital alone can’t. The key? Approach your marketing strategy with the same principles that make TV ads work:

  • Tell a story that matters.
  • Focus on your audience.
  • Be bold, even when resources are tight.

Because at the end of the day, great marketing isn’t about the medium—it’s about the message. Be it on the bright screen of a television or a specific social media ad, the intention is all the same: reach your audience and create an impact.

So, what’s your big moment going to be?

FAQ’s 

1. Can TV ads really boost my website traffic?

Yes! TV ads draw attention and send viewers to search for your brand online, often translating to a surge in website traffic and engagement.

2. How do I know if my TV ad is working?

Track your website traffic and search trends during and after the campaign; this will show direct results, using tools such as Google Analytics.

3. How do I combine TV ads with my digital marketing?

Ensure continuity between your messaging on TV and online. Leverage data from your TV campaigns to refine your targeting on digital for a seamless strategy.

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