Imagine having the ability to provide your clients with a robust portfolio of services without having to expand your area of expertise or hire more team members. How about being able to grow your business by expanding your client base without doing any of the heavy lifting? With white label marketing services, that’s exactly what you can achieve.
White labeling helps digital marketing agencies add a little extra pep to their marketing strategy and as we all know the one-size-fits-all approach is no longer valid in today’s overly saturated digital marketing environment.
So what exactly is white labeling?
The simplest way to think about it is this: white labeling is to digital marketing what ghostwriting is to traditional publishing. This means hiring an external agency to produce digital products under your brand.
For instance, your digital marketing agency may offer social media advertising services to a client, but in reality, those services are provided by another company under your agency’s brand. It’s a great way to position yourself as a full-service agency to your clients without enduring all the hassle of growing dedicated teams and expanding your expertise which takes time and money.
Why do agencies look for white label services?
Agencies have a number of reasons why they choose white label services for their digital marketing projects:
- The agency might want to improve its brand image but doesn’t have the resources to get there on its own.
- The agency may want to expand its offerings but doesn’t have the means to execute them.
- The agency may want to expand its revenue streams but its existing capabilities limit its ability to do so.
- The agency went through a difficult time in the past with achieving its marketing results and needs professional help.
When it comes right down to it, any digital marketing agency wants to stay competitive as they can’t afford to lose their clients to competitors who offer a complete suite of services.
Selecting the right white label marketing agency to partner with
The white label services you get are only as good as the white label agency you partner with.
You’re essentially putting the reputation of your agency and your client’s reputation in the hands of another company and that’s why you need to select the right partner. When you select a company, you want to find one that has the skills and knowledge that your clients are looking for.
Check out their portfolios and get a few examples of other agencies they’ve worked with. Dive into their client testimonials and see what services other agencies have used and what their experiences were like. It’s just good business all around to make sure you know who you’re getting into business with.
Finally, one of the most important things you can do is select a white label agency that’s responsive to your questions and is able to connect with you anytime to give you a complete rundown of the progress of the assigned projects.
Benefits of working with white label agencies
For businesses that want to position themselves as full-service agencies, white label marketing is the best option and can be a game-changer with the right partner agency. Here are a few leading reasons why that may be the case for you.
- Expand your capabilities
Digital marketing agencies pride themselves on their marketing capabilities, but if they don’t have the resources they need then they’ll find themselves constantly running into two major problems: lack of man hours and knowledge.
With digital marketing changing constantly, it requires digital marketers to be exposed to new developments. In the midst of all these changes and trying to nail every component of your marketing offerings, something is definitely bound to fall through the cracks. One of the best things about white label agencies is that similar issues will likely be a thing of the past.
White label services give you the confidence to offer a wide portfolio of services without having to stay updated on the latest changes.
- Scale faster
Having to do all the work that comes your way can be a big ask—especially if you don’t have the resources to keep up with the demand.
As a business, you don’t want to turn away your clients and with a white label agency, you can scale your business faster by alleviating some of the work and paying more attention to closing sales.
Your agency has more time to build relationships with existing customers while nurturing new ones with a prospective client base.
- Keep lower costs
Hiring a team of full-time SEO specialists, social media strategists, content writers, web developers, and designers can be quite expensive. Even hiring a small team of digital marketers can cost you a lot of money.
White labeling agencies generally work according to your budget and charge based on the projects that they undertake on your behalf. With white label agencies working for a host of clients, the overhead and development costs are divided among their clients, making it a very reasonable investment for you.
- Increase your revenues
If you’re a digital marketing agency that can’t keep up with the demand then white label marketing is a no-brainer.
When your business offers new services there are many doors that will open up that didn’t open up before. Businesses today want to work with a single agency that caters to all their requirements without having to divide their attention among different agencies.
When you offer more capabilities you’re pulling in more clients which translates into larger revenues.
Power your agency with white label marketing services
One of the biggest reasons that businesses select white labeling services is because they’re trying to cut costs but secure steady revenue streams and research shows that for 59% of businesses, this is the case.
Together with this and a stream of other benefits, white label services are consistently on the rise and if your agency is yet to explore what these services can do for you, then it’s time you made the leap.