Keep Updated About Digital Marketing Trends

What’s the first thing that comes to mind when you think of Cheetos? If your answer isn’t Chester Cheetah, it’s probably the unmistakable orange dust—lovingly dubbed “Cheetle”—that stubbornly clings to

Ari Vivekanandarajah

February 20, 2025

Sociable: How Meta’s ads strategy shifts with looser moderation rules

If you’ve spent any time in digital advertising, you know Meta is the undisputed champion of scale. With billions of daily active users across Facebook and Instagram, it’s the kind

Ari Vivekanandarajah

February 19, 2025

Dogfish Head’s “Quitter’s Day” Campaign Shows the Power of Social-First Marketing

When January rolls around, we all know the drill. Gym memberships skyrocket, grocery carts overflow with leafy greens, and everyone suddenly becomes a wellness guru. But then, the second Friday

Ari Vivekanandarajah

February 19, 2025

Key Insights from Amazon’s Retail Ad Service: A Game-Changer for Digital Marketing

Amazon has done it again—this time, reinventing digital advertising in a way that’s not just about selling more products but making the entire process smarter and easier for businesses. Enter the

Ari Vivekanandarajah

February 18, 2025

Domino’s emergency pizza: Turning small disasters into big marketing wins

Picture this: It’s the end of a grueling day, and you’ve finally made it home. Dinner is almost ready—then disaster strikes. You’re staring at a burnt mess in the kitchen,

Ari Vivekanandarajah

February 17, 2025

When marketing meets crisis: Lessons from State Farm’s bold move

State Farm made a bold move this year: it skipped the Super Bowl. No high-profile celebrity endorsements, no multimillion-dollar ad spot, no viral stunt designed to set social media ablaze.

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Blogs

How the “other hand” campaign puts Cheetos ahead in the marketing game

Key Insights from Amazon’s Retail Ad Service: A Game-Changer for Digital Marketing

Domino’s emergency pizza: Turning small disasters into big marketing wins

When marketing meets crisis: Lessons from State Farm’s bold move