Keep Updated About Digital Marketing Trends

I recently helped my daughter get ready for story day at school. The theme was ‘stories from history’. Before I could suggest anything, she insisted that I help her find

Ari Vivekanandarajah

January 15, 2021

5 ways anchoring can boost your conversions and sales

Every year for Christmas, we play Secret Santa at work and share our gifts on the day of our Christmas party. Last year, we had our party in early December,

Apira Giriharan

November 3, 2020

Social proof: How to use it in your marketing to boost conversions

Just before the pandemic, my husband and I used to go out to dinner, just the two of us, on Saturday nights. We would take turns making the reservation, choosing

Ari Vivekanandarajah

October 8, 2020

The power of loss aversion in marketing

The other day, I was reading an article about a guy who had to choose between saving his wife and saving his unborn child. I couldn’t imagine being in that

Ari Vivekanandarajah

September 21, 2020

Marketing philosophy—the Baader-Meinhof phenomenon and its impact on marketing

If any of my family members or close friends are making Anzac biscuits, they always make it a point to call me. Why? Because the first time I made it

Ari Vivekanandarajah

September 14, 2020

What does the Gmail automatic unsubscribe mean to marketers

I don’t know about you but I’m sure parents can relate when I say that once you have kids, nothing around the house is really yours. Don’t get me wrong, kids

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Blogs

Scarcity marketing: 5 innovative tactics that help you make more by making less

5 ways anchoring can boost your conversions and sales

The power of loss aversion in marketing

Marketing philosophy—the Baader-Meinhof phenomenon and its impact on marketing

What does the Gmail automatic unsubscribe mean to marketers