Keep Updated About Digital Marketing Trends

Sometime last week, I realised that I was running low on sanitizer. Instead of heading to the closest Coles, I decided to just buy something online. Truth be told, I

Ari Vivekanandarajah

August 13, 2020

Reciprocity in marketing: How to apply this principle

Do you remember the first time you moved into your neighbourhood? I remember one of my neighbours coming in and introducing themselves and giving me something baked. I think it

Ari Vivekanandarajah

June 15, 2020

Priming: A powerful yet invisible tool for online marketing

Have you ever played the game ‘Family feud’? It’s quite simple. All you’re supposed to do is come up with words that are associated with survey questions. There’s this one question

Ari Vivekanandarajah

May 18, 2020

Why content marketing is going to be hot in a post-COVID world

Hey man, Nike is offering a FREE subscription to its Training Club app!!!!This was a text I received recently from a close friend who happens to be a gym buff.

Ari Vivekanandarajah

May 5, 2020

Understanding the decoy effect for B2B startups

Coffee at home isn’t as fun and fancy as it is in Degani. This was the first thing that came to mind, yesterday, as I poured myself a cup from the

Ari Vivekanandarajah

April 9, 2020

Canva marketing strategy: How they grew to over 170 million users

There’s a lot we can learn from Canva’s marketing strategy, especially with regard to positive and efficient growth as a company. We talk about the successes and failures of startups

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Blogs

How to improve Google Ads: The key characteristics of a high Quality Score

Reciprocity in marketing: How to apply this principle

Priming: A powerful yet invisible tool for online marketing

Understanding the decoy effect for B2B startups