Keep Updated About Digital Marketing Trends

When you think of McDonald’s, you probably picture golden fries, Happy Meals, and the nostalgic red-and-yellow glow that defines childhood. What you might not expect? Grimace dodging zombies in a

Ari Vivekanandarajah

April 3, 2025

From Beaches to Rooftops: The Clever Shift in Beer Marketing with Corona’s ‘La Playa Awaits’

When you think of Corona, your mind likely drifts to the beach. But not just any beach—it’s the feeling of being on one: relaxed, easygoing, the sun warming your skin.

Ari Vivekanandarajah

April 3, 2025

CEO Marketing: How CMOs Are Reclaiming Power and Steering Growth

There’s a place in business that no one really talks about. It’s not the boardroom or the creative brainstorming sessions. It’s definitely not the high-stakes executive off-sites. It’s what some

Ari Vivekanandarajah

April 2, 2025

Skincare Marketing with Heart: The Genius Behind Estée Lauder’s “Beauty Sleep Dupe”

In a world where trends change at lightning speed, it’s a breath of fresh air to see a legacy brand like Estée Lauder continue to nail it. For years, this

Ari Vivekanandarajah

April 2, 2025

From Obscurity to Relevance: JCPenney’s Social-First Marketing Revolution

Not long ago, people were writing off JCPenney. This once-iconic department store, the quintessential symbol of suburban shopping malls, seemed to be fading into oblivion. The world had moved on—TikTok-driven

Ari Vivekanandarajah

April 1, 2025

From Charli XCX to Click-to-Buy: The Strategy Behind the H&M Digital Relaunch

Everybody thought H&M’s Instagram clean-out last August was just another fashion stunt. “Out with the old, in with the new” is a cliché at best, a throwaway phrase at worst.

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Blogs

McDonald’s Is Blurring the Line Between Fast Food and Video Game Marketing Campaigns

From Beaches to Rooftops: The Clever Shift in Beer Marketing with Corona’s ‘La Playa Awaits’

CEO Marketing: How CMOs Are Reclaiming Power and Steering Growth

Skincare Marketing with Heart: The Genius Behind Estée Lauder’s “Beauty Sleep Dupe”

From Charli XCX to Click-to-Buy: The Strategy Behind the H&M Digital Relaunch