B2C marketing, Brand Awareness, Content Marketing, Marketing, Marketing Strategy Skincare Marketing with Heart: The Genius Behind Estée Lauder’s “Beauty Sleep Dupe”In a world where trends change at lightning speed, it’s a breath of fresh ... Read More
B2C marketing, Brand Awareness, Digital Marketing, Marketing, Marketing Strategy, Social Media From Obscurity to Relevance: JCPenney’s Social-First Marketing RevolutionNot long ago, people were writing off JCPenney. This once-iconic department store, the quintessential ... Read More
