Brand Awareness, Content Marketing, Customer Engagement, Marketing, Marketing Strategy

DraftKings’ new gaming campaign shows how to market with purpose and fun

The campaign that sings — literallyIf you’ve ever been in a room full of ...

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B2C marketing, Brand Awareness, Business::Advertising, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Sports Marketing

How Coca-Cola Zero sugar nailed March Madness with smart drinks advertising

College basketball takes over the airwaves every March. If you know how to take ...

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B2C marketing, Brand Awareness, Customer Engagement, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy

McDonald’s Is Blurring the Line Between Fast Food and Video Game Marketing Campaigns

When you think of McDonald’s, you probably picture golden fries, Happy Meals, and the ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Customer Engagement, Influencer Marketing, Marketing, Marketing Strategy

Laugh, Share, Buy: How a Comedic Campaign Made Popcorn Iconic

There’s something about a good laugh that lingers. It’s the kind of thing that ...

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B2C marketing, Brand Awareness, Customer Engagement, Digital Marketing, E-commerce, Marketing, Marketing Strategy, Technology

Chipotle Metaverse Marketing Just Set a New Standard—Here’s How

Marketing is evolving at breakneck speed. The dominance of traditional TV ads is fading, ...

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B2C marketing, Brand Awareness, Content Marketing, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

IHOP’s Secret Recipe for Cultural Relevance (Hint: It’s More Than Pancakes)

Some brands chase trends. Others create them. Right now, IHOP is proving it knows ...

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