Keep Updated About Digital Marketing Trends

When you think of Corona, your mind likely drifts to the beach. But not just any beach—it’s the feeling of being on one: relaxed, easygoing, the sun warming your skin.

Ari Vivekanandarajah

April 3, 2025

CEO Marketing: How CMOs Are Reclaiming Power and Steering Growth

There’s a place in business that no one really talks about. It’s not the boardroom or the creative brainstorming sessions. It’s definitely not the high-stakes executive off-sites. It’s what some

Ari Vivekanandarajah

April 2, 2025

Skincare Marketing with Heart: The Genius Behind Estée Lauder’s “Beauty Sleep Dupe”

In a world where trends change at lightning speed, it’s a breath of fresh air to see a legacy brand like Estée Lauder continue to nail it. For years, this

Ari Vivekanandarajah

April 2, 2025

From Obscurity to Relevance: JCPenney’s Social-First Marketing Revolution

Not long ago, people were writing off JCPenney. This once-iconic department store, the quintessential symbol of suburban shopping malls, seemed to be fading into oblivion. The world had moved on—TikTok-driven

Ari Vivekanandarajah

April 1, 2025

From Charli XCX to Click-to-Buy: The Strategy Behind the H&M Digital Relaunch

Everybody thought H&M’s Instagram clean-out last August was just another fashion stunt. “Out with the old, in with the new” is a cliché at best, a throwaway phrase at worst.

Ari Vivekanandarajah

April 1, 2025

Move, Laugh, Belong: Puma’s ‘Go Wild’ Campaign Highlights Self-Expression in Sport

There’s a quiet revolution unfolding in the world of sportswear—and it’s not about lighter fabrics, faster soles, or the latest performance metrics. It’s something more personal, more resonant. As we

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Blogs

From Beaches to Rooftops: The Clever Shift in Beer Marketing with Corona’s ‘La Playa Awaits’

CEO Marketing: How CMOs Are Reclaiming Power and Steering Growth

Skincare Marketing with Heart: The Genius Behind Estée Lauder’s “Beauty Sleep Dupe”

From Charli XCX to Click-to-Buy: The Strategy Behind the H&M Digital Relaunch

Move, Laugh, Belong: Puma’s ‘Go Wild’ Campaign Highlights Self-Expression in Sport