B2C marketing, Brand Awareness, Customer Engagement, Digital Marketing, Marketing, Marketing Strategy Coca-Cola’s comeback: Winning Gen Z with shareability and personalizationHow a soda bottle is teaching brands a new way to connectFor years, Coca-Cola’s ... Read More
B2C marketing, Brand Awareness, Content Marketing, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Paid Promotion Hellmann’s turns ketchup into currency to push mayo, fries comboThe little packet that couldWe’ve all got them. The drawer full of ketchup packets ... Read More