Online Marketing, Social Media

Taking a stand on social issues on social media? Consider these tips for a successful campaign

Many brands are getting involved in social issues and the idea that it’s something ...

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B2B marketing, B2C marketing, Digital Marketing, E-commerce, Marketing Strategy, Online Marketing

Social proof: How to use it in your marketing to boost conversions

Just before the pandemic, my husband and I used to go out to dinner, ...

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B2B marketing, B2C marketing, Brand Awareness, Digital Marketing, Email Marketing, General marketing, Marketing Strategy, Marketing Trends, Online Marketing

The power of loss aversion in marketing

The other day, I was reading an article about a guy who had to ...

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B2B marketing, B2C marketing, Brand Awareness, Digital Marketing, General marketing, Marketing Hacks and Tips, Online Marketing

Marketing philosophy—the Baader-Meinhof phenomenon and its impact on marketing

If any of my family members or close friends are making Anzac biscuits, they ...

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B2C marketing, Brand Awareness, Digital Marketing, Email Marketing, Marketing Hacks and Tips, Online Marketing

What does the Gmail automatic unsubscribe mean to marketers

I don’t know about you but I’m sure parents can relate when I say ...

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B2B marketing, B2C marketing, Content Marketing, Digital Marketing, General marketing, Influencer Marketing, Marketing Strategy, Marketing Trends, Online Marketing

Reciprocity in marketing: How to apply this principle

Do you remember the first time you moved into your neighbourhood? I remember one ...

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