Digital Marketing, General marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends

Why should marketing agencies create self-aware teams with psychometrics?

It’s no secret that marketing agencies are made up of talented employees with diverse ...

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Digital Marketing, Marketing software, Marketing Trends, Online Marketing, Search Engine Optimisation (SEO), Uncategorized

SEMrush vs Ahrefs: Securing the best SEO tool for your business

Much like the flint and stone used by the prehistoric man, SEO tools are ...

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B2B marketing, Digital Marketing, Industry specific marketing, Marketing software, Marketing Strategy, Marketing Trends, Online Marketing

Leveraging big data using SAS marketing automation and Selerity

A topic riddled with words and phrases of profound importance, my motivation to discuss ...

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Digital Marketing, E-commerce, General marketing, Marketing Strategy, Marketing Trends, Online Marketing, Uncategorized

Customer service marketing strategies: Why marketers need to rethink the way they work

It’s a universal truth that customers expect the best of service, regardless of how ...

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Digital Marketing, E-commerce, Email Marketing, General marketing, Marketing Hacks and Tips, Marketing software, Marketing Strategy, Online Marketing, Uncategorized

Point of Sales marketing: How Electronic Point of Sales systems can be used as a marketing tool

As someone who’s probably been to numerous restaurants and retail outlets in their lifetime, ...

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