B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Influencer Marketing, Marketing, Marketing Strategy, Marketing Trends

Forget Ads—Rémy Martin is Winning by Investing in the Local Music Scene

There’s a difference between a brand that talks to its audience and one that ...

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B2C marketing, Brand Awareness, Business::Advertising, Digital Marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends

The Starbucks Super Bowl Ad Play: Winning Without Playing the Game

Some brands drop millions for a 30-second Super Bowl ad, hoping for a viral ...

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B2C marketing, Brand Awareness, Business::Advertising, Digital Marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends, Social Media

How first-time Super Bowl advertisers can turn a 30-second spot into long-term success

Super Bowl Sunday. The biggest stage for brands with deep pockets and even bigger ...

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B2C marketing, Brand Awareness, Business::Advertising, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends

Super Bowl Marketing done right: Lessons from Häagen-Dazs’ big debut

When you think of the Super Bowl, a few things probably come to mind: ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Customer Engagement, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Sales

How Coca-Cola ad campaigns use nostalgia to win hearts (and sales)

There’s something about a corner store that just feels like home. Maybe it’s the ...

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B2C marketing, Brand Awareness, Business::Advertising, Marketing, Marketing Strategy, Marketing Trends

Super Bowl LIX ads: How brands are shifting marketing and making it work

The Super Bowl isn’t just a football game—it’s the world’s biggest stage for advertising. ...

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