B2C marketing, Brand Awareness, Content Marketing, Digital Marketing, Marketing

Sephora stakes its claim in skin care with multichannel campaign

Marketing today is a wild playground. One moment, it’s about going viral with a ...

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Brand Awareness, Content Marketing, Customer Engagement, Marketing, Marketing Strategy, Partnership Marketing

When two worlds collide: WWE meets Clash of Clans

Let’s talk about the kind of marketing move that turns heads, builds buzz, and ...

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B2C marketing, Brand Awareness, Content Marketing, Marketing, Marketing Strategy

Kids entertainment brand CoComelon lends a hand in first brand campaign

The quiet shift that speaks volumesIf you’ve ever walked past a toddler belting out ...

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B2C marketing, Brand Awareness, Content Marketing, Food And Beverage, Influencer Marketing, Marketing, Marketing Strategy, Sports Marketing

Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

The comeback of something greaterThere’s something about legacy brands that makes us stop scrolling. ...

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B2C marketing, Brand Awareness, Content Marketing, Food And Beverage, Marketing, Marketing Strategy

Brewing a brand story: How Garage Beer built more than just a buzz

There’s beer, and then there’s Garage Beer. And if you’ve been paying any attention ...

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B2C marketing, Brand Awareness, Content Marketing, Customer Engagement, Marketing, Marketing Strategy

Scotch-Brite’s “The Brite Side of Clean” shows how brands can turn everyday moments into joyful, emotional connections

A new kind of clean: making marketing sparkle againThere’s something quietly brilliant about a ...

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