Business::Advertising, Digital Marketing, E-commerce, Food And Beverage, Marketing, Partnership Marketing, Technology

Mentos turned a fizzy experiment into a full-circle brand comeback

If you were around in the ‘90s, chances are the Mentos jingle is somewhere ...

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Business::Advertising, Digital Marketing, E-commerce, Food And Beverage, Marketing, Partnership Marketing, Technology

The unexpected rise of two delivery apps and the future of retail media integration

A few years ago, if someone mentioned Uber or Instacart in a marketing meeting, ...

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Business::Advertising, Digital Marketing, E-commerce, Marketing, Marketing Strategy

Wonder bets on retail media networks with Tastemade acquisition

There’s something powerful about seeing a brand step outside its comfort zone and absolutely ...

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B2C marketing, Brand Awareness, Content Marketing, Digital Marketing, E-commerce, Influencer Marketing, Marketing, Marketing Strategy

From Charli XCX to Click-to-Buy: The Strategy Behind the H&M Digital Relaunch

Everybody thought H&M’s Instagram clean-out last August was just another fashion stunt. “Out with ...

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B2C marketing, Digital Marketing, E-commerce, Marketing, Marketing Strategy, Marketing Trends, Technology

Forget Pop-Ups—Walmart Unlimited Turns Games Into Digital Storefronts

Retail is no longer just about clicking “Add to Cart.” The way people shop ...

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B2B marketing, Business::Advertising, Digital Marketing, E-commerce, Marketing, Marketing software, Marketing Strategy, Marketing Trends

From Side Strategy to Main Event: The Rise of Retail Media Advertising

The holiday season has always been the ultimate battleground for brands. A time when ...

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