B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Not Just a Soda: How Sprite Chill Became a Symbol of Swagger

It’s not every day that a limited-time offering (LTO) turns into a permanent fixture—especially ...

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B2C marketing, Brand Awareness, Content Marketing, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

IHOP’s Secret Recipe for Cultural Relevance (Hint: It’s More Than Pancakes)

Some brands chase trends. Others create them. Right now, IHOP is proving it knows ...

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B2C marketing, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Coca-Cola’s Simply Pop: The New Era of Healthier Soda Options

In a beverage industry that’s constantly shifting to meet consumer demands for better-for-you options, ...

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B2C marketing, Brand Awareness, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

The Shamrock Shake is Back: Why the Return of McDonald’s Iconic Shake Feels Like a Warm Hug from the ’70s

It’s not every day a fast-food giant resurrects a forgotten character from the ‘70s ...

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B2C marketing, Brand Awareness, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

What Kraft Heinz’s Boozy Pivot Says About Food and Beverage Industry Trends

A few years ago, if someone had told you Kraft Heinz—the brand synonymous with ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Food And Beverage, Marketing, Marketing Strategy

Beverage Industry Marketing: How Modelo Dominated March Madness Without Being a Sponsor

In the fiercely competitive beverage industry marketing, standing out is more than just about ...

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