B2C marketing, Brand Awareness, Business::Advertising, Food And Beverage, Marketing, Marketing Strategy

Inside BodyArmor’s new visual identity and largest campaign to date

From crowded shelves to commanding attentionIt’s not easy to stand out in the beverage ...

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B2C marketing, Brand Awareness, Content Marketing, Food And Beverage, Influencer Marketing, Marketing, Marketing Strategy, Sports Marketing

Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

The comeback of something greaterThere’s something about legacy brands that makes us stop scrolling. ...

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Business::Advertising, Digital Marketing, E-commerce, Food And Beverage, Marketing, Partnership Marketing, Technology

Mentos turned a fizzy experiment into a full-circle brand comeback

If you were around in the ‘90s, chances are the Mentos jingle is somewhere ...

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Business::Advertising, Digital Marketing, E-commerce, Food And Beverage, Marketing, Partnership Marketing, Technology

The unexpected rise of two delivery apps and the future of retail media integration

A few years ago, if someone mentioned Uber or Instacart in a marketing meeting, ...

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B2C marketing, Brand Awareness, Content Marketing, Food And Beverage, Marketing, Marketing Strategy

Brewing a brand story: How Garage Beer built more than just a buzz

There’s beer, and then there’s Garage Beer. And if you’ve been paying any attention ...

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Brand Awareness, Food And Beverage, Marketing, Marketing Strategy

Burger King poaches Applebee’s CMO to build on modernization plan

How Burger King sparked a comebackA few years ago, Burger King felt like it ...

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