B2C marketing, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Coca-Cola’s Simply Pop: The New Era of Healthier Soda Options

In a beverage industry that’s constantly shifting to meet consumer demands for better-for-you options, ...

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B2C marketing, Brand Awareness, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

The Shamrock Shake is Back: Why the Return of McDonald’s Iconic Shake Feels Like a Warm Hug from the ’70s

It’s not every day a fast-food giant resurrects a forgotten character from the ‘70s ...

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Food And Beverage, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends

Starbucks said ‘hold my latte’ and got its groove back

For years, Starbucks was about a way of life, not just a place to ...

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Food And Beverage, General marketing, Marketing, Marketing Strategy, Marketing Trends, Sales

Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer

It’s January—that strange time of year when everything feels like a fresh start. The ...

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Food And Beverage, Industry specific marketing

How to turn your food & beverage business into a global brand

With the explosive growth of digital technology has come more and more methods for ...

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