Understanding the decoy effect for B2B startups
Coffee at home isn’t as fun and fancy as it is in Degani. This was the first thing that came to mind, yesterday,
Continue reading >All posts in "General marketing"
Canva marketing strategy: How they grew to 15 million users
There’s a lot we can learn from Canva’s marketing strategy, especially with regard to positive and efficient growth
Continue reading >Coronavirus and its impact on marketing
Coronavirus has become a hot topic of discussion over the past couple of months. While some speculate that the impact of
Continue reading >How to conduct an SEO audit and what to look out for?
Conducting an SEO audit is the golden ticket to succeeding online. You get an in-depth understanding of what works on your
Continue reading >How we solve the problem of survivor bias in market research and marketing
Survivor bias, also known as survivorship bias, is a phenomenon that causes your marketing or market research to fail.
Continue reading >10 ways to build your website trustworthiness
Your website trustworthiness can communicate a lot to your potential customers. In the absence of a clear branding and
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