Artificial Intelligence, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Technology

Generative AI in Marketing: From Hype to Reality

Over the past few years, AI has been marketed as the next big thing ...

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B2C marketing, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Marketing, Technology

Netflix’s Ad Game Is Getting Serious—And Everyone Should Pay Attention

Netflix, the platform that once prided itself on being an ad-free paradise for binge-watchers, ...

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Marketing, Marketing Trends, Online Marketing, Technology

How Walmart’s glow-up sets the standard for branding in a digital world

When Walmart decided to give it’s brand a fresh look, it wasn’t just about ...

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Technology

How Apple Vision Pro is reshaping brand experiences with the help of VR advertising

In 2016, a Simpsons episode titled ‘Friends and Family’ aired where everyone’s favourite Springfield ...

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Artificial Intelligence, Technology

5 reasons why GPT-4 is impressive but won’t overcome the flaws of its predecessor

A new version of the AI chatbot that took the world by storm has ...

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