B2B marketing, Business::Advertising, Digital Marketing, E-commerce, Marketing, Marketing software, Marketing Strategy, Marketing Trends

From Side Strategy to Main Event: The Rise of Retail Media Advertising

The holiday season has always been the ultimate battleground for brands. A time when ...

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B2B marketing, Business::Advertising, Digital Marketing, E-commerce, Marketing software, Marketing Strategy, Marketing Trends

How Albertsons and DoorDash Are Redefining Retail Media—and What It Means for Brands

In the world of advertising, data isn’t just power—it’s the whole game.If it feels ...

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B2B marketing, Business::Advertising, Digital Marketing, E-commerce, Marketing software, Marketing Strategy, Online Marketing

Key Insights from Amazon’s Retail Ad Service: A Game-Changer for Digital Marketing

Amazon has done it again—this time, reinventing digital advertising in a way that’s not ...

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B2B marketing

How to grow and market a food wholesaler business

The way you market your brand largely depends on the business you operate. For instance, ...

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B2B marketing, B2C marketing, Digital Marketing, E-commerce, Marketing Strategy, Online Marketing

Social proof: How to use it in your marketing to boost conversions

Just before the pandemic, my husband and I used to go out to dinner, ...

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B2B marketing, B2C marketing, Brand Awareness, Digital Marketing, Email Marketing, General marketing, Marketing Strategy, Marketing Trends, Online Marketing

The power of loss aversion in marketing

The other day, I was reading an article about a guy who had to ...

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