B2C marketing, Brand Awareness, Food And Beverage, Marketing, Partnership Marketing

Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in

There’s something undeniably bold about handing over 44 cases of nonalcoholic beer to one ...

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B2C marketing, Brand Awareness, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy

PepsiCo’s $1.95B Poppi Deal: A turning point for Prebiotic Soda Brand

The rise of the bubbly underdogLet’s rewind for a second. Just a few years ...

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B2C marketing, Brand Awareness, Business::Advertising, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Sports Marketing

How Coca-Cola Zero sugar nailed March Madness with smart drinks advertising

College basketball takes over the airwaves every March. If you know how to take ...

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B2C marketing, Brand Awareness, Content Marketing, Marketing, Marketing Strategy

How icy hot turned muscle relief into a movement

Let’s be real — most of us know Icy Hot as the thing you ...

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Artificial Intelligence, B2C marketing, Content Marketing, Digital Marketing, Marketing, Technology

The quiet revolution behind Unilever’s content machine

Over the years, marketing has evolved from glossy billboards and 30-second TV spots into ...

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B2C marketing, Generational Marketing, Marketing, Marketing Trends

What Gen Alpha Shopping Habits Teach Us About the New Trends in Consumer Behavior

A new generation, a new influenceNot too long ago, the idea of a 10-year-old ...

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