Brand Awareness

How community branding can fuel growth for your business

No matter the size of your brand, there are always individuals who hold a ...

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Brand Awareness, Influencer Marketing

Bumble: A study in yellow

Love is a beautiful and wonderful feeling. Unfortunately, it can be hard to find ...

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B2B marketing, B2C marketing, Brand Awareness, Digital Marketing, Email Marketing, General marketing, Marketing Strategy, Marketing Trends, Online Marketing

The power of loss aversion in marketing

The other day, I was reading an article about a guy who had to ...

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B2B marketing, B2C marketing, Brand Awareness, Digital Marketing, General marketing, Marketing Hacks and Tips, Online Marketing

Marketing philosophy—the Baader-Meinhof phenomenon and its impact on marketing

If any of my family members or close friends are making Anzac biscuits, they ...

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B2C marketing, Brand Awareness, Digital Marketing, Email Marketing, Marketing Hacks and Tips, Online Marketing

What does the Gmail automatic unsubscribe mean to marketers

I don’t know about you but I’m sure parents can relate when I say ...

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B2B marketing, B2C marketing, Brand Awareness, Digital Marketing, General marketing, Marketing Hacks and Tips, Marketing Strategy, Online Marketing

Priming: A powerful yet invisible tool for online marketing

Have you ever played the game ‘Family feud’?  It’s quite simple. All you’re supposed ...

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