B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Influencer Marketing, Marketing, Marketing Strategy, Marketing Trends

Forget Ads—Rémy Martin is Winning by Investing in the Local Music Scene

There’s a difference between a brand that talks to its audience and one that ...

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B2C marketing, Brand Awareness, Content Marketing, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Social Media

e.l.f.’s Genius Social Media Campaign Marketing Strategy—And Why It Works

e.l.f. Cosmetics just did it again. If there’s one beauty brand that consistently dominates ...

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B2C marketing, Brand Awareness, Content Marketing, Marketing, Marketing Strategy, Marketing Trends

On Soft Wins Campaign: How Running Got a Softer, Smarter Rebrand

For decades, sports marketing has thrived on a singular, almost brutal philosophy: push harder, ...

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B2C marketing, Brand Awareness, Content Marketing, Customer Engagement, Marketing, Marketing Hacks and Tips, Marketing Strategy

How Dove’s Humorous Brand Marketing Shook Up Its Image with ‘Moist’

Dove has been the reigning champion of personal care for over four decades, not ...

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B2C marketing, Brand Awareness, Fashion, Marketing, Marketing Strategy, Marketing Trends

Nike Women’s Activewear Just Got a Major Upgrade—Thanks to Skims

When you think of the world’s most iconic sportswear brands, Nike is always at ...

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B2C marketing, Brand Awareness, Customer Engagement, Influencer Marketing, Marketing, Marketing Strategy

Mastercard Partnership: Turning Lady Gaga’s Fans into Creators of ‘Mayhem’

When Mastercard teamed up with Lady Gaga to promote her latest album Mayhem, they ...

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