Marketing, Marketing Hacks and Tips

Laugh or cringe? Analyzing the hits and misses of April Fools’ Day marketing campaigns

Every year as April 1st approaches, people around the world rev up their engines ...

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B2B marketing, B2C marketing, Brand Awareness, Digital Marketing, General marketing, Marketing Hacks and Tips, Online Marketing

Marketing philosophy—the Baader-Meinhof phenomenon and its impact on marketing

If any of my family members or close friends are making Anzac biscuits, they ...

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B2C marketing, Brand Awareness, Digital Marketing, Email Marketing, Marketing Hacks and Tips, Online Marketing

What does the Gmail automatic unsubscribe mean to marketers

I don’t know about you but I’m sure parents can relate when I say ...

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B2B marketing, B2C marketing, Brand Awareness, Digital Marketing, General marketing, Marketing Hacks and Tips, Marketing Strategy, Online Marketing

Priming: A powerful yet invisible tool for online marketing

Have you ever played the game ‘Family feud’?  It’s quite simple. All you’re supposed ...

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B2B marketing, B2C marketing, Digital Marketing, General marketing, Marketing Hacks and Tips, Marketing Trends

Understanding the decoy effect for B2B startups

Coffee at home isn’t as fun and fancy as it is in Degani.  This ...

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B2B marketing, B2C marketing, Content Marketing, Digital Marketing, General marketing, Marketing Hacks and Tips, Marketing Strategy, Online Marketing, Search Engine Optimisation (SEO), Social Media

Canva marketing strategy: How they grew to over 170 million users

There’s a lot we can learn from Canva’s marketing strategy, especially with regard to ...

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