B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Not Just a Soda: How Sprite Chill Became a Symbol of Swagger

It’s not every day that a limited-time offering (LTO) turns into a permanent fixture—especially ...

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B2C marketing, Brand Awareness, Content Marketing, Digital Marketing, Marketing, Marketing Strategy, Technology

MLS Season Pass Is Apple’s Sneaky Power Move

Apple doesn’t play small. When they secured a $2.5 billion deal for exclusive MLS ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Marketing, Marketing Strategy, Marketing Trends

Gap’s Spring Campaign Blends ‘90s Cool with Modern Marketing Genius

Some brands seize the moment. Then there’s Gap—an expert in making the moment feel ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Customer Engagement, Influencer Marketing, Marketing, Marketing Strategy

Laugh, Share, Buy: How a Comedic Campaign Made Popcorn Iconic

There’s something about a good laugh that lingers. It’s the kind of thing that ...

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B2C marketing, Digital Marketing, E-commerce, Marketing, Marketing Strategy, Marketing Trends, Technology

Forget Pop-Ups—Walmart Unlimited Turns Games Into Digital Storefronts

Retail is no longer just about clicking “Add to Cart.” The way people shop ...

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Business::Advertising, Data Privacy, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Technology

The Future of Marketing is Built on Secure Data Sharing—Adobe Knows It

Marketing in today’s digital landscape isn’t what it used to be. The golden era ...

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