Brand Awareness, Business::Advertising, Digital Marketing, Marketing, Marketing Strategy

Riding the chaos: How smart brands are turning disruption into a marketing advantage

Five years ago, brands scrambled. Nobody had a playbook for what hit in 2020. ...

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Business::Advertising, Digital Marketing, Marketing, Marketing Strategy, Technology

How AI-powered advertising is changing the marketing game: The future of business campaigns

In recent years, the advertising landscape has seen some seismic shifts. Traditional marketing methods ...

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B2C marketing, Brand Awareness, Business::Advertising, Food And Beverage, Marketing, Marketing Strategy

Inside BodyArmor’s new visual identity and largest campaign to date

From crowded shelves to commanding attentionIt’s not easy to stand out in the beverage ...

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Brand Awareness, Content Marketing, Customer Engagement, Marketing, Marketing Strategy, Partnership Marketing

When two worlds collide: WWE meets Clash of Clans

Let’s talk about the kind of marketing move that turns heads, builds buzz, and ...

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B2C marketing, Brand Awareness, Content Marketing, Marketing, Marketing Strategy

Kids entertainment brand CoComelon lends a hand in first brand campaign

The quiet shift that speaks volumesIf you’ve ever walked past a toddler belting out ...

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B2C marketing, Brand Awareness, Content Marketing, Food And Beverage, Influencer Marketing, Marketing, Marketing Strategy, Sports Marketing

Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

The comeback of something greaterThere’s something about legacy brands that makes us stop scrolling. ...

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