B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Not Just a Soda: How Sprite Chill Became a Symbol of Swagger

It’s not every day that a limited-time offering (LTO) turns into a permanent fixture—especially ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Marketing, Marketing Strategy, Marketing Trends

Gap’s Spring Campaign Blends ‘90s Cool with Modern Marketing Genius

Some brands seize the moment. Then there’s Gap—an expert in making the moment feel ...

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B2C marketing, Digital Marketing, E-commerce, Marketing, Marketing Strategy, Marketing Trends, Technology

Forget Pop-Ups—Walmart Unlimited Turns Games Into Digital Storefronts

Retail is no longer just about clicking “Add to Cart.” The way people shop ...

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Business::Advertising, Data Privacy, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Technology

The Future of Marketing is Built on Secure Data Sharing—Adobe Knows It

Marketing in today’s digital landscape isn’t what it used to be. The golden era ...

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B2B marketing, Business::Advertising, Digital Marketing, E-commerce, Marketing, Marketing software, Marketing Strategy, Marketing Trends

From Side Strategy to Main Event: The Rise of Retail Media Advertising

The holiday season has always been the ultimate battleground for brands. A time when ...

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B2C marketing, Brand Awareness, Content Marketing, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

IHOP’s Secret Recipe for Cultural Relevance (Hint: It’s More Than Pancakes)

Some brands chase trends. Others create them. Right now, IHOP is proving it knows ...

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