B2C marketing, Generational Marketing, Marketing, Marketing Trends

What Gen Alpha Shopping Habits Teach Us About the New Trends in Consumer Behavior

A new generation, a new influenceNot too long ago, the idea of a 10-year-old ...

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B2C marketing, Brand Awareness, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Hostess is rising from the shelf: A story of brand revitalization done right

There’s something undeniably nostalgic about Hostess. For many of us, those soft, golden Twinkies ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Not Just a Soda: How Sprite Chill Became a Symbol of Swagger

It’s not every day that a limited-time offering (LTO) turns into a permanent fixture—especially ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Marketing, Marketing Strategy, Marketing Trends

Gap’s Spring Campaign Blends ‘90s Cool with Modern Marketing Genius

Some brands seize the moment. Then there’s Gap—an expert in making the moment feel ...

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B2C marketing, Digital Marketing, E-commerce, Marketing, Marketing Strategy, Marketing Trends, Technology

Forget Pop-Ups—Walmart Unlimited Turns Games Into Digital Storefronts

Retail is no longer just about clicking “Add to Cart.” The way people shop ...

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Business::Advertising, Data Privacy, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Technology

The Future of Marketing is Built on Secure Data Sharing—Adobe Knows It

Marketing in today’s digital landscape isn’t what it used to be. The golden era ...

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