Marketing, Marketing Strategy, Marketing Trends, Social Media

From Door-Knocking to Digital Ads: How Political Marketing Campaigns Are Engaging Voters Everywhere

With more than 2 billion voters heading to the polls, the geopolitical, social, and ...

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Marketing Trends

When good intentions go wrong: Brands that flopped in their Pride Month marketing campaigns (and those that didn’t)

If you see your favorite brands modifying their logos to match the colors of ...

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Marketing Strategy, Marketing Trends

From Yankee to Yorker: How ICC plans to spread cricket fever in the U.S. ahead of the 2024 T20 World Cup

There’s no doubt that the United States has a passion for professional sports like ...

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B2B marketing, B2C marketing, Brand Awareness, Digital Marketing, Email Marketing, General marketing, Marketing Strategy, Marketing Trends, Online Marketing

The power of loss aversion in marketing

The other day, I was reading an article about a guy who had to ...

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B2B marketing, B2C marketing, Content Marketing, Digital Marketing, General marketing, Influencer Marketing, Marketing Strategy, Marketing Trends, Online Marketing

Reciprocity in marketing: How to apply this principle

Do you remember the first time you moved into your neighbourhood? I remember one ...

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B2B marketing, B2C marketing, Digital Marketing, General marketing, Marketing Hacks and Tips, Marketing Trends

Understanding the decoy effect for B2B startups

Coffee at home isn’t as fun and fancy as it is in Degani.  This ...

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