B2C marketing, Brand Awareness, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Brand repositioning done right: Panera reintroduces brand with focus on dine-in cafe experience

If you’ve walked into a Panera recently, you might’ve noticed something’s different. It’s not ...

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B2C marketing, Brand Awareness, Customer Engagement, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Social Off Socials: Heineken flips phones for IRL interactions

The start of something surprisingly humanIt’s not every day a global beer brand launches ...

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B2C marketing, Generational Marketing, Marketing, Marketing Trends

What Gen Alpha Shopping Habits Teach Us About the New Trends in Consumer Behavior

A new generation, a new influenceNot too long ago, the idea of a 10-year-old ...

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B2C marketing, Brand Awareness, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Hostess is rising from the shelf: A story of brand revitalization done right

There’s something undeniably nostalgic about Hostess. For many of us, those soft, golden Twinkies ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Not Just a Soda: How Sprite Chill Became a Symbol of Swagger

It’s not every day that a limited-time offering (LTO) turns into a permanent fixture—especially ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Marketing, Marketing Strategy, Marketing Trends

Gap’s Spring Campaign Blends ‘90s Cool with Modern Marketing Genius

Some brands seize the moment. Then there’s Gap—an expert in making the moment feel ...

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