Business::Advertising, Digital Marketing, Generational Marketing, Marketing, Marketing Strategy, Social Media

BeReal ads: BeReal launches US advertising platform led by former TikTok exec

A new kind of social media momentumA few years ago, BeReal quietly entered the ...

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B2C marketing, Brand Awareness, Digital Marketing, Marketing, Marketing Strategy, Social Media

From Obscurity to Relevance: JCPenney’s Social-First Marketing Revolution

Not long ago, people were writing off JCPenney. This once-iconic department store, the quintessential ...

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Brand Awareness, Business::Advertising, Marketing, Marketing Strategy, Marketing Trends, Social Media, Technology

Elon Musk’s Political Influence: A Masterclass in Power, Risk, and Business

Elon Musk has never been one to color inside the lines. Whether he’s launching ...

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B2C marketing, Brand Awareness, Content Marketing, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Social Media

e.l.f.’s Genius Social Media Campaign Marketing Strategy—And Why It Works

e.l.f. Cosmetics just did it again. If there’s one beauty brand that consistently dominates ...

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B2C marketing, Brand Awareness, Business::Advertising, Digital Marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends, Social Media

How first-time Super Bowl advertisers can turn a 30-second spot into long-term success

Super Bowl Sunday. The biggest stage for brands with deep pockets and even bigger ...

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B2C marketing, Brand Awareness, Customer Engagement, Industry specific marketing, Influencer Marketing, Marketing, Marketing Strategy, Social Media

How Cult Brands Like Crocs Are Mastering Influencer Marketing Trends

Once upon a time, marketing was all about polished billboards, prime-time TV ads, and ...

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