B2C marketing, Brand Awareness, Content Marketing, Customer Engagement, Marketing, Marketing Hacks and Tips, Marketing Strategy

How Dove’s Humorous Brand Marketing Shook Up Its Image with ‘Moist’

Dove has been the reigning champion of personal care for over four decades, not ...

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B2C marketing, Brand Awareness, Customer Engagement, Influencer Marketing, Marketing, Marketing Strategy

Mastercard Partnership: Turning Lady Gaga’s Fans into Creators of ‘Mayhem’

When Mastercard teamed up with Lady Gaga to promote her latest album Mayhem, they ...

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B2C marketing, Brand Awareness, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

The Shamrock Shake is Back: Why the Return of McDonald’s Iconic Shake Feels Like a Warm Hug from the ’70s

It’s not every day a fast-food giant resurrects a forgotten character from the ‘70s ...

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B2C marketing, Brand Awareness, Customer Engagement, Marketing, Marketing Strategy, Marketing Trends, Sales

Nostalgia as a strategy: The Coca-Cola marketing campaign takes us back to the ice cream truck

Coca-Cola did it again. They’ve taken a simple product launch—introducing an orange cream soda ...

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B2C marketing, Brand Awareness, Content Marketing, Customer Engagement, Marketing, Marketing Strategy, Marketing Trends

Chili’s marketing: How NASCAR and Lifetime are driving brand success

Marketing isn’t just about selling a product—it’s about selling an experience, a feeling, a ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Customer Engagement, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Sales

How Coca-Cola ad campaigns use nostalgia to win hearts (and sales)

There’s something about a corner store that just feels like home. Maybe it’s the ...

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