B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Customer Engagement, Influencer Marketing, Marketing, Marketing Strategy

Laugh, Share, Buy: How a Comedic Campaign Made Popcorn Iconic

There’s something about a good laugh that lingers. It’s the kind of thing that ...

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B2C marketing, Brand Awareness, Customer Engagement, Digital Marketing, E-commerce, Marketing, Marketing Strategy, Technology

Chipotle Metaverse Marketing Just Set a New Standard—Here’s How

Marketing is evolving at breakneck speed. The dominance of traditional TV ads is fading, ...

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B2C marketing, Brand Awareness, Content Marketing, Customer Engagement, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

IHOP’s Secret Recipe for Cultural Relevance (Hint: It’s More Than Pancakes)

Some brands chase trends. Others create them. Right now, IHOP is proving it knows ...

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B2C marketing, Brand Awareness, Content Marketing, Customer Engagement, Marketing, Marketing Strategy, Marketing Trends

The Maker’s Mark Campaign Proves That Passion Still Sells

There’s something fascinating about watching someone go to extreme lengths for their craft. Think ...

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B2C marketing, Brand Awareness, Content Marketing, Customer Engagement, Marketing, Marketing Hacks and Tips, Marketing Strategy

How Dove’s Humorous Brand Marketing Shook Up Its Image with ‘Moist’

Dove has been the reigning champion of personal care for over four decades, not ...

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B2C marketing, Brand Awareness, Customer Engagement, Influencer Marketing, Marketing, Marketing Strategy

Mastercard Partnership: Turning Lady Gaga’s Fans into Creators of ‘Mayhem’

When Mastercard teamed up with Lady Gaga to promote her latest album Mayhem, they ...

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