B2C marketing, Brand Awareness, Content Marketing, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Social Media

e.l.f.’s Genius Social Media Campaign Marketing Strategy—And Why It Works

e.l.f. Cosmetics just did it again. If there’s one beauty brand that consistently dominates ...

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B2C marketing, Digital Marketing, Food And Beverage, Marketing, Marketing Strategy, Marketing Trends

Coca-Cola’s Simply Pop: The New Era of Healthier Soda Options

In a beverage industry that’s constantly shifting to meet consumer demands for better-for-you options, ...

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B2C marketing, Brand Awareness, Business::Advertising, Digital Marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends

The Starbucks Super Bowl Ad Play: Winning Without Playing the Game

Some brands drop millions for a 30-second Super Bowl ad, hoping for a viral ...

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B2C marketing, Brand Awareness, Business::Advertising, Digital Marketing, Marketing, Marketing Hacks and Tips, Marketing Strategy, Marketing Trends, Social Media

How first-time Super Bowl advertisers can turn a 30-second spot into long-term success

Super Bowl Sunday. The biggest stage for brands with deep pockets and even bigger ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Customer Engagement, Digital Marketing, Marketing, Marketing Strategy, Marketing Trends, Sales

How Coca-Cola ad campaigns use nostalgia to win hearts (and sales)

There’s something about a corner store that just feels like home. Maybe it’s the ...

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B2C marketing, Business::Advertising, Customer Engagement, Digital Marketing, Location-Based Marketing, Marketing Strategy, Marketing Trends

The rise of in-store digital marketing: How Hy-Vee is changing the game

Imagine this: You walk into your local grocery store, mentally mapping out the fastest ...

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