Brand Awareness, Business::Advertising, Digital Marketing, Marketing, Marketing Strategy

Riding the chaos: How smart brands are turning disruption into a marketing advantage

Five years ago, brands scrambled. Nobody had a playbook for what hit in 2020. ...

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Business::Advertising, Digital Marketing, Marketing, Marketing Strategy, Technology

How AI-powered advertising is changing the marketing game: The future of business campaigns

In recent years, the advertising landscape has seen some seismic shifts. Traditional marketing methods ...

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B2C marketing, Brand Awareness, Content Marketing, Digital Marketing, Marketing

Sephora stakes its claim in skin care with multichannel campaign

Marketing today is a wild playground. One moment, it’s about going viral with a ...

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Business::Advertising, Digital Marketing, E-commerce, Food And Beverage, Marketing, Partnership Marketing, Technology

Mentos turned a fizzy experiment into a full-circle brand comeback

If you were around in the ‘90s, chances are the Mentos jingle is somewhere ...

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Business::Advertising, Digital Marketing, E-commerce, Food And Beverage, Marketing, Partnership Marketing, Technology

The unexpected rise of two delivery apps and the future of retail media integration

A few years ago, if someone mentioned Uber or Instacart in a marketing meeting, ...

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B2C marketing, Brand Awareness, Customer Engagement, Digital Marketing, Marketing, Marketing Strategy

Coca-Cola’s comeback: Winning Gen Z with shareability and personalization

How a soda bottle is teaching brands a new way to connectFor years, Coca-Cola’s ...

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