B2C marketing, Brand Awareness, Content Marketing, Food And Beverage, Influencer Marketing, Marketing, Marketing Strategy, Sports Marketing

Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

The comeback of something greaterThere’s something about legacy brands that makes us stop scrolling. ...

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B2C marketing, Brand Awareness, Content Marketing, Digital Marketing, E-commerce, Influencer Marketing, Marketing, Marketing Strategy

From Charli XCX to Click-to-Buy: The Strategy Behind the H&M Digital Relaunch

Everybody thought H&M’s Instagram clean-out last August was just another fashion stunt. “Out with ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Customer Engagement, Influencer Marketing, Marketing, Marketing Strategy

Laugh, Share, Buy: How a Comedic Campaign Made Popcorn Iconic

There’s something about a good laugh that lingers. It’s the kind of thing that ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Influencer Marketing, Marketing, Marketing Strategy, Marketing Trends

Forget Ads—Rémy Martin is Winning by Investing in the Local Music Scene

There’s a difference between a brand that talks to its audience and one that ...

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B2C marketing, Brand Awareness, Customer Engagement, Influencer Marketing, Marketing, Marketing Strategy

Mastercard Partnership: Turning Lady Gaga’s Fans into Creators of ‘Mayhem’

When Mastercard teamed up with Lady Gaga to promote her latest album Mayhem, they ...

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B2C marketing, Brand Awareness, Customer Engagement, Industry specific marketing, Influencer Marketing, Marketing, Marketing Strategy, Social Media

How Cult Brands Like Crocs Are Mastering Influencer Marketing Trends

Once upon a time, marketing was all about polished billboards, prime-time TV ads, and ...

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