B2C marketing, Brand Awareness, Content Marketing, Digital Marketing, E-commerce, Influencer Marketing, Marketing, Marketing Strategy

From Charli XCX to Click-to-Buy: The Strategy Behind the H&M Digital Relaunch

Everybody thought H&M’s Instagram clean-out last August was just another fashion stunt. “Out with ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Customer Engagement, Influencer Marketing, Marketing, Marketing Strategy

Laugh, Share, Buy: How a Comedic Campaign Made Popcorn Iconic

There’s something about a good laugh that lingers. It’s the kind of thing that ...

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B2C marketing, Brand Awareness, Business::Advertising, Content Marketing, Influencer Marketing, Marketing, Marketing Strategy, Marketing Trends

Forget Ads—Rémy Martin is Winning by Investing in the Local Music Scene

There’s a difference between a brand that talks to its audience and one that ...

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B2C marketing, Brand Awareness, Customer Engagement, Influencer Marketing, Marketing, Marketing Strategy

Mastercard Partnership: Turning Lady Gaga’s Fans into Creators of ‘Mayhem’

When Mastercard teamed up with Lady Gaga to promote her latest album Mayhem, they ...

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Customer Engagement, Healthcare, Influencer Marketing, Marketing, Marketing Strategy, Social Media

WeWard’s Secret to Success in Health and Wellness Apps? Gamification and a Tennis Icon

There’s a new name making waves in health and wellness apps, and it’s not ...

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B2C marketing, Brand Awareness, Influencer Marketing, Marketing, Marketing Strategy, Marketing Trends, Sales

How CeraVe’s marketing strategy is winning hearts and sales: What entrepreneurs can learn

There’s something special about a brand that truly connects with its audience. It’s not ...

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